04536nas|a2200421 i 4500 20260818094043.0 031200s1999 th uu m rtt 00| a1eng d .b11816910 AIT RSPR no. SM-99-132 Saeed, Hina Distribution systems and channel networks of service operators in the Pakistan mobile phone industry : a case study of Pakistan Telecom Mobile Ltd. Bangkok : Asian Institute of Technology, 1999 59, [18] leaves Research studies project report ; no. SM-99-132 A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1999 The cellular phone industry in Pakistan is at a beginning stage from market penetration aspect, yet it is extremely competitive due to the presence of three Service Operators. There are only 500,000 subscribers out of a population of 140 million. The encouraging factor is the 100% annual growth rate of the market. A very interesting situation has developed with the decision of Pakistan Telecommunication Company Ltd. (PTCL), the Government owned telecom company, deciding to staii its own cellular network in the country. Mostly the Government of Pakistan operates in sectors where it has complete or partial monopoly or is atleast the first operator. Pressures of financial, marketing, technological and adminish·ative challenges would be exh·emely testing. PTML is at the stage of evaluating the bidders and will be developing its sales and distribution, tariff packages, customer services, adve1iising campaigns and financial systems. For developing all these functions PTML will have to analyze the existing market practices and their feasibility for PTML. Traditionally the cellular service distribution systems are not known to be very efficient and the overall low peneh·ation creates some doubt about the distribution networks performance. The concept of dealers has evolved in the cell phone market very rapidly ever since the inception of the indush·y in early nineties. Initially all the Service Operators started with a concept of a tighter control and limited dealerships. In order to expand the market and reach a broader cross section of subscribers, the Service Operators started encouraging entities outside the organization to paiiicipate in securing business for them. Although the new members in the channel have been successful in bringing in business to the industry, they have attained a position of exploitative control over the Service Operators. They continue to secure higher profits and better incentives. Even though most of them are not happy since they are not making enough out of the service business. Thus, it is extremely essential for PTML to study the dealer market and make a strategic choice for its channel of distribution. A distribution system with an allied network of dealers and a greater element of control must be developed by PTML. Cellular telephone systems Pakistan Bechter, Clemens, Chairperson Tocquer, Gerard A., Examination Committee Troung Quang, Examination committee Asian Institute of Technology. Research studies project report ; no. SM-99-132 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B12405 .b11816910 mnait u 240401 0 001203 m a u 0 mnait mnait mnarc mnarc 20 40 Barcode : 30050120680110 CREATED : 2000-03-12 RECORD # : i12229040 LPATRON : 1017160 LCHKIN : 2004-10-19 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050120680094 CREATED : 2000-03-12 RECORD # : i12229052 LPATRON : 1014769 LCHKIN : 2002-05-23 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050160085816 CREATED : 2016-04-29 RECORD # : i12966216 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120991160 CREATED : 2020-04-22 RECORD # : i13269963 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 1 TOT CHKOUT : 0 TOT RENEW : 0 31172 31172 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-99-132 30050120680110 2026-08-18 09:40:43 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-99-132 30050120680094 2026-08-18 09:40:43 2 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-99-132 30050160085816 2026-08-18 09:40:43 2026-08-18 40 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-99-132 30050120991160 2026-08-18 09:40:43 3 2026-08-18 20