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    <subfield code="a">Titie Panyajamorn</subfield>
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    <subfield code="a">Effectiveness of e-learning for learning business</subfield>
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    <subfield code="a">Pathum Thani, Thailand :</subfield>
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    <subfield code="v">no. SM-13-10 </subfield>
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    <subfield code="a">A research submitted in partial fulfillment of the requirements for the degree of Master of  Business Administration</subfield>
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    <subfield code="a">Research report (M.B.A.) - Asian Institute of Technology, 2013</subfield>
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    <subfield code="a"> In  this  time is the  age  of  knowledge.  The  ability  to  apply  the  right and  modern knowledge  eff ectively  will  become  a  key  success  in  the  next  century .  Nowadays  using  information  online  has increased to commercial world, every office have information collection, storage and shari ng  information  in  organizations  and  new  technology  sky  drive  such  as  dro pbox  or  clouds. People  change their behavior to concern more on information from internet. The student also pays more  attention in E - learning that includes all forms of electronically supporte d  learning and teaching.  The prominent benefit of E - learning is that student and teacher have not to travel long distances  to  attend  classes  at  a  different  location  as  E - learning  can  be  conducted  anywhere  in  the  world.  The  courses  and  online  degree  programs are  provide  through  online  learning  management  systems,  internet  chart,  real - time  lectures,  skype  etc. but  E - learning  still  have  many  problems.  First,  there  is  no  f ace - to - face  interaction  between  student  and  teacher.  Second,  E - learning  requires the expensive equipment so this is the big barrier for far away student or school Finally,  E - learning is suitable for new generation who has electronic user skill.  Moreover, t he E - learning  have much of advantage but there do not have effective measure that can guarantee this method  have more effective than the other (Online base study or real instructor) This research  focus on  effective  of  E - learning  compare  with  two  method  to find  the  suitable  way  for  learning  in  Thailand.  In  this  research  the  author  examine  the  result  between two  methods  Real  instructor  and  Online  base E - learning and answer the question. Which methods have the most effective for the student?  And which kinds  of school are suitable for learning? (Public and private University) and examine  that IQ and GPA have  influence  on learning process or not. Exam questionnaire was distributed  in  four  platform  of  learning  by  chosen  sample  100  people  which  focus  on  student  f rom  2  university.   Thammasat   university   (Public   University)   and   Bangkok   university   (Private  university) for 50 people from each university and they do both 2 method that can separate to 50  people in each platform  Based on the finding of the survey, Most of samples are interested in content but never learn by  E - learning  before  and  there  have  not  different  in  basic  exam  part    but  have  much  different  in  Advance exam part. Moreover, the exam result do not have significant different between private  and public un iversity. In the last GPA does not have influence on the Real instructor method but  has influence on the online method and IQ has influence on both methods Recommendation  were  given  to  designer  of  E - learning    method  and    teacher  or  someone  who  want  to  use  E - learning  method  based  on  the  findings  of  research  to  find  the  effective  way  to  improve  and  use  this  method.  Further  areas  of  studies  are  also  been  suggested  considering the limitations of this study.</subfield>
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