TY  - SER
AU  - Gohpong Chareonsuk  
AU  - Endress,Tobias
AU  - Levermore,Roger
AU  - Kamonkanok Kiatisakchai,
ED  - Royal Thai Government Fellowship,
TI  - Electric vehicles: factors affecting consumer purchasing decision in Thailand
T2  - Research studies project report
PY  - 2024///
CY  - Pathum Thani
PB  - Asian Institute of Technology
KW  - Electric vehicles
KW  - Thailand
KW  - Consumer behavior
KW  - Case studies
N1  - A research submitted in partial fulfillment of the requirements for the degree of Master of Science in Business Analytics and Digital Transformation; Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 2024
N2  - This research summarizes the findings and recommendations of a study focused on  understanding consumer behavior in the decision-making process to purchase electric  vehicles (EVs) in Thailand. The study also explores the strategies employed by EV  sellers to attract customers and identifies hindering factors impacting EV adoption.The study found that factors such as cost, driving experience, range, charging  infrastructure, environmental consciousness, and peer influence significantly influence  consumers' decision-making process. EV sellers utilize strategies such as education,  dispelling misconceptions, highlighting benefits, collaborating with local communities,  leveraging government incentives, investing in charging infrastructure, and building  consumer trust to attract customers. However, hindering factors include safety and trust  concerns related to battery technology, limited charging infrastructure, and higher  upfront costs compared to conventional vehicles.To promote EV adoption, policymakers, manufacturers, and stakeholders should invest  in research and development of battery technology, expand charging infrastructure,  provide incentives, and conduct public education campaigns. Recommendations  include providing incentives and subsidies, investing in charging infrastructure,  promoting public awareness, and collaborating to simplify the charging experience.  Further research is needed to evaluate consumer behaviors, market trends, and  technological advancements to ensure the long-term success of EV adoption efforts
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B20703
ER  -