03704nas|a2200457 a 4500 20260817162043.0 060517s2005 th uu|m rtt 0| a1eng d .b11987522 AIT RSPR no.SM-05-39 Singh, Suresh Airline web sites versus other travel web sites : an exploratory study of customer preference and its implications for airlines in India Pathum Thani, Thailand : Asian Institute of Technology, 2005 32 leaves : ill. Research studies project report ; no. SM-05-39 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2005 Online travel is increasing all over the world. Air bookings generate more revenue than any other on line travel product. An increasing number of airlines provide ticketing through their web sites. There are other online travel sites where tickets can be booked along with other travel products like hotels, cars etc. Tickets booking directly at the airline web sites have threatened the existence of the online travel agents and there are conflicting predictions about the future of the airline web sites versus other online travel web sites. Internet has changed the rules of the game in the travel industry and an understanding of the customer is important for firms to adopt their business models to the changing environment. Setting up a web site takes a lot of investment and therefore all the on line travel players need to know how and why customers choose a web site to buy air tickets before devising their Internet strategies. The present study found that customers prefer airline web sites over other online travel web sites. Price is the most important reason why customers select a web site but this is not where airlines are perceived to do significantly better over other online travel agents. Speed, ease of transaction and trust are the reasons why customers prefer airline web sites to other online travel agents. Airlines Customer services India Airlines Reservation systems India Swierczek, F.W., Chairperson Donyaprueth Krairit, Examination Committee Dimmitt, Nicholas J., Examination Committee His Majesty The King of Thailand, Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-05-39 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B09677 .b11987522 mnait u 240815 0 060517 m a u 0 mnait mnait mnarc mnarc 20 22 40 Barcode : 30050120913123 CREATED : 2006-05-17 RECORD # : i12485627 LPATRON : 1017360 LCHKIN : 2008-02-02 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050120907299 CREATED : 2006-05-17 RECORD # : i12485639 LPATRON : 1017360 LCHKIN : 2008-01-31 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050120663439 CREATED : 2012-02-11 RECORD # : i12714665 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120378111 CREATED : 2016-05-27 RECORD # : i12998813 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 3680 3680 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.SM-05-39 30050120913123 2026-08-17 16:20:43 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.SM-05-39 30050120907299 2026-08-17 16:20:43 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.SM-05-39 30050120663439 2026-08-17 16:20:43 3 2026-08-17 22 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.SM-05-39 30050120378111 2026-08-17 16:20:43 1 2026-08-17 40