TY  - SER
AU  - Tran Thi Kim Khanh
AU  - Levermore,Roger
AU  - Shah,Faiz H.
AU  - Brubaker,Richard
ED  - AITCV Scholarship,
TI  - Evaluating stakeholder engagement in the development and implementation of ESG strategies: a case study of Thien Long Group
T2  - Project
PY  - 2025///
CY  - Pathumthani,Thailand
PB  - Asian Institute of Technology
KW  - Social responsibility of business
KW  - Vietnam
KW  - Case studies
KW  - Environmental responsibility
N1  - A project report submitted in partial fulfillment of the requirements for the degree of Professional Master in ESG (Environment-Social-Governance) Management
N2  - This study explores how Thien Long Group, a leading office supplies manufacturer in  Vietnam, engages with its key stakeholders - employees, customers, suppliers, and  shareholders - in the development and implementation of Environmental, Social, and  Governance (ESG) strategies. As Vietnam transitions from a frontier to an emerging  market, companies are under growing pressure to adopt sustainable business practices  that align with international expectations. The research uses a qualitative case study  approach, including semi-structured interviews and document analysis, to examine  stakeholder involvement and assess the effectiveness of current engagement efforts.  Findings indicate that while Thien Long Group has made progress in integrating ESG  principles, there are notable gaps in awareness and alignment among stakeholder  groups. Employees and customers exhibit limited understanding of ESG, while  investors and suppliers emphasize the need for clearer financial justification and  structured communication. The study highlights the importance of improving internal  ESG education, strengthening supplier collaboration, and enhancing customer-facing  sustainability messaging. It also stresses the role of governance oversight and the need  to align ESG initiatives with long-term business objectives.  By applying stakeholder theory and reviewing practical engagement mechanisms, this  research contributes to the evolving discourse on ESG adoption in emerging markets.  The study provides actionable recommendations for Thien Long Group and other  Vietnamese companies seeking to enhance their ESG strategies through effective  stakeholder engagement
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B22543
ER  -