02903nam a2200397 4500 20260818112728.0 230698 th eng .b10260377 AIT Thesis no.IE-82-03 Chong, Chien Fatt Evaluation of field consulting and management activities of a Thai small business enterprise -- a case study Bangkok : Asian Institute of Technology, 1982 1 v. (various pagings) Thesis ; no. IE-82-03 A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering School of Engineering and Technology Thesis (M.Eng.) - Asian Institute of Technology, 1982 One of the objectives of this study was to evaluate the feasibility of field consulting by non-Thai graduates in the Division with local Thai small enterprises. It was found that a conscientious workmanship, a sound knowledge of the Thai culture, and a fair sprinkling of inspiration and perseverance combined with intuition and the ability to adapt are the necessary factors in successfully undertaking the field consultation assignment. The second objective was to evaluate the management activities of a milk distribution company owned by a local Thai in Bangkok. It was found that the attitude of "buying cheap and selling dear" and the prevalent opinion that successful entrepreneurs are also good administrators/managers were the causes of the workers' discontentment and decline in sales during the recent months in the company. The marketing management approach was used to analyze the company's strength and weaknesses. The final part provides the recommendations to meet the new objective of the company which is "maintaining profitability for the next three years" instead of continuation of high growth as before. Marketing management Business consultants Oudheusden, Dirk L. Van, Chairperson Fujiwara, Okitsugu, Examination Committee Tabucanon, Mario T., Examination Committee Lee Foundation, Singapore, Scholarship Donor Asian Institute of Technology. Thesis ; no. IE-82-03 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B21324 .b10260377 mnait s 240924 3 951012 m a s 0 mnait mnarc 22 40 Barcode : 30050120822381 CREATED : 2014-06-02 RECORD # : i12758486 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160010657 CREATED : 2016-04-18 RECORD # : i12936650 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 40975 40975 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT Thesis no.IE-82-03 30050120822381 2026-08-18 11:27:28 3 2026-08-18 22 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT Thesis no.IE-82-03 30050160010657 2026-08-18 11:27:28 1 2026-08-18 40