TY - BOOK AU - Mudannayake,Modhika Isuru Bandara AU - Huynh,Trung Luong AU - Voratas Kachitvichyanukul, AU - Bohez,Erik L.J. ED - AIT Fellowship, TI - Analysing the effect of realized demand under bidirectional option contracts in supply chains PY - 2015/// CY - Pathumthani PB - Asian Institute of Technology KW - Business logistics KW - Contracting out N1 - A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering in Industrial Engineering and Manufacturing, School of Engineering and Technology N2 - This research studies a bidirectional supply chain contract between a manufacturer and a retailer in which the selling period is relatively shorter compared to the long production lead time. At the beginning of the planning horizon, based on the demand forecast available, the retailer makes an initial order and purchase options. Next at the beginning of the selling season, based on the realized demand forecast, the retailer exercises the options as call or put. A mathematical model is developed to analyse the effect of realized demand. Expected profit functions are developed for all parties in the supply chain. This research has confirmed that this supply chain contract can coordinate the supply chain. Furthermore it confirms that the variance of the realized demand affects the expected profits. Hence the retailer should put more effort in making the realized demand forecast accurate so that better expected profits can be achieved UR - http://203.159.5.9/ait-thesis/detail.php?q=B04805 ER -