03271nas a2200253 a 450000500170000000800410001703500150005810000270007324501470010026000670024730000230031449000540033750001280039150200790051952020040059865000430260265000480264570000340269370000480272770000470277571000440282281000860286685600650295220260817162300.0221005s2022    th uu m rtt   0|  a1eng d  a.b123933810 aWannasingh Prasertkul 10aAnalysis in effectiveness of multiple nudge behavioral interventions in recyclables and plastic wastes segregation in public spaces in Bangkok  aPathum Thani, Thailand :bAsian Institute of Technology,c2022  a141 leaves :bill.1 aResearch studies project report  ;vno. MPA-22-21  aA research study submitted in partial fulfillment of the requirements for the degree of Master in Marine Plastics Abatement  aResearch studies project report (M.) - Asian Institute of Technology, 2022  aThis research is a study in behavioral science discipline regarding the public behavior in  recyclables and waste segregation in public spaces in Bangkok. It aims to examine the past attempts in behavioral influencing policies (Intervention) designs, explore the factors  affecting the public{u2019}s opinion and behavior, and prove the effectiveness of new way of  design thinking for behavioral interventions in waste segregation in public spaces. The  alternative intervention design approach focused on this research is called 2Nudge3, which  is a policy intervention design which aim to alter the public behavior on the action level by  using behavioral science insights combined with psychology and economic frameworks.  There are 3 main studies included within this research which aim, first, to explore and  evaluate the past attempts in intervention designs in Bangkok through key informant  interviews with experts and stakeholders. Second, analyzing factors affecting the public  oppinion and behavior under the framework of the theory of Planned Behavior by using  online questionnaire and statistical analysis. Third, to test the effectiveness of nudge  interventions against traditional intervention in recyclables and plastic waste segregation through a Randomized controlled trial (RCT) experiment conducted in a real-world situation. The results and insights gained from this research study can help shred lights in  understanding the common mistakes repeated in the past interventions and why some  designs worked, and some did not. They also created an analysis on how public{u2019}s intentions,  opinions, social norms, and perceptions are form regarding recyclables and plastic waste  segregation in public spaces in Bangkok. Lastly, the RCT test conducted in this research  examined how nudge interventions can alter the public behavior in real world situation, both  in qualitative term and quantitative terms, and how effective they are against traditional  interventions     0aPlasticsxRecyclingzThailandzBangkok 0aPlastic scrapxRecyclingzThailandzBangkok1 aVisvanathan, C.,eChairperson0 aThammarat Koottatep,eExamination Committee1 aTsusaka, Takuji W.,eExamination Committee2 aGovernment of Japan,eScholarship Donor2 aAsian Institute of Technology.tResearch studies project report  ;vno. MPA-22-21  3Full-Textuhttp://203.159.5.9/ait-thesis/detail.php?q=B17492