04323nas a2200457 a 4500 20260817162300.0 221005s2022 th uu m rtt 0| a1eng d .b12393381 AIT RSPR no.MPA-22-21 Wannasingh Prasertkul Analysis in effectiveness of multiple nudge behavioral interventions in recyclables and plastic wastes segregation in public spaces in Bangkok Pathum Thani, Thailand : Asian Institute of Technology, 2022 141 leaves : ill. Research studies project report ; no. MPA-22-21 A research study submitted in partial fulfillment of the requirements for the degree of Master in Marine Plastics Abatement Research studies project report (M.) - Asian Institute of Technology, 2022 This research is a study in behavioral science discipline regarding the public behavior in recyclables and waste segregation in public spaces in Bangkok. It aims to examine the past attempts in behavioral influencing policies (Intervention) designs, explore the factors affecting the public{u2019}s opinion and behavior, and prove the effectiveness of new way of design thinking for behavioral interventions in waste segregation in public spaces. The alternative intervention design approach focused on this research is called 2Nudge3, which is a policy intervention design which aim to alter the public behavior on the action level by using behavioral science insights combined with psychology and economic frameworks. There are 3 main studies included within this research which aim, first, to explore and evaluate the past attempts in intervention designs in Bangkok through key informant interviews with experts and stakeholders. Second, analyzing factors affecting the public oppinion and behavior under the framework of the theory of Planned Behavior by using online questionnaire and statistical analysis. Third, to test the effectiveness of nudge interventions against traditional intervention in recyclables and plastic waste segregation through a Randomized controlled trial (RCT) experiment conducted in a real-world situation. The results and insights gained from this research study can help shred lights in understanding the common mistakes repeated in the past interventions and why some designs worked, and some did not. They also created an analysis on how public{u2019}s intentions, opinions, social norms, and perceptions are form regarding recyclables and plastic waste segregation in public spaces in Bangkok. Lastly, the RCT test conducted in this research examined how nudge interventions can alter the public behavior in real world situation, both in qualitative term and quantitative terms, and how effective they are against traditional interventions Plastics Recycling Thailand Bangkok Plastic scrap Recycling Thailand Bangkok Visvanathan, C., Chairperson Thammarat Koottatep, Examination Committee Tsusaka, Takuji W., Examination Committee Government of Japan, Scholarship Donor Asian Institute of Technology. Research studies project report ; no. MPA-22-21 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B17492 .b12393381 mnait m 240419 0 221005 m b m 0 mnait mnait mnarc mnarc 67 40 20 Barcode : - CREATED : 2022-04-10 RECORD # : i1340541x LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30020220005378 CREATED : 2022-10-10 RECORD # : i13407065 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050121020969 CREATED : 2023-01-17 RECORD # : i13426503 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050121020951 CREATED : 2023-01-17 RECORD # : i13426515 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 4546 4546 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.MPA-22-21 2026-08-17 16:23:00 2026-08-17 67 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.MPA-22-21 30020220005378 2026-08-17 16:23:00 1 2026-08-17 40 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.MPA-22-21 30050121020969 2026-08-17 16:23:00 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.MPA-22-21 30050121020951 2026-08-17 16:23:00 2 2026-08-17 20