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  <titleInfo>
    <title>Analysis in effectiveness of multiple nudge behavioral interventions in recyclables and plastic wastes segregation in public spaces in Bangkok</title>
  </titleInfo>
  <name type="personal">
    <namePart>Wannasingh Prasertkul</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Visvanathan, C.</namePart>
    <role>
      <roleTerm type="text">Chairperson</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Thammarat Koottatep</namePart>
    <role>
      <roleTerm type="text">Examination Committee</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Tsusaka, Takuji W.</namePart>
    <role>
      <roleTerm type="text">Examination Committee</roleTerm>
    </role>
  </name>
  <name type="corporate">
    <namePart>Government of Japan</namePart>
    <role>
      <roleTerm type="text">Scholarship Donor</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">series</genre>
  <genre authority="marc">technical report</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">th</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Pathum Thani, Thailand</placeTerm>
    </place>
    <publisher>Asian Institute of Technology</publisher>
    <dateIssued>2022</dateIssued>
    <issuance>continuing</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>141 leaves : ill.</extent>
  </physicalDescription>
  <abstract>This research is a study in behavioral science discipline regarding the public behavior in  recyclables and waste segregation in public spaces in Bangkok. It aims to examine the past attempts in behavioral influencing policies (Intervention) designs, explore the factors  affecting the public{u2019}s opinion and behavior, and prove the effectiveness of new way of  design thinking for behavioral interventions in waste segregation in public spaces. The  alternative intervention design approach focused on this research is called 2Nudge3, which  is a policy intervention design which aim to alter the public behavior on the action level by  using behavioral science insights combined with psychology and economic frameworks.  There are 3 main studies included within this research which aim, first, to explore and  evaluate the past attempts in intervention designs in Bangkok through key informant  interviews with experts and stakeholders. Second, analyzing factors affecting the public  oppinion and behavior under the framework of the theory of Planned Behavior by using  online questionnaire and statistical analysis. Third, to test the effectiveness of nudge  interventions against traditional intervention in recyclables and plastic waste segregation through a Randomized controlled trial (RCT) experiment conducted in a real-world situation. The results and insights gained from this research study can help shred lights in  understanding the common mistakes repeated in the past interventions and why some  designs worked, and some did not. They also created an analysis on how public{u2019}s intentions,  opinions, social norms, and perceptions are form regarding recyclables and plastic waste  segregation in public spaces in Bangkok. Lastly, the RCT test conducted in this research  examined how nudge interventions can alter the public behavior in real world situation, both  in qualitative term and quantitative terms, and how effective they are against traditional  interventions    </abstract>
  <note>A research study submitted in partial fulfillment of the requirements for the degree of Master in Marine Plastics Abatement</note>
  <note>Research studies project report (M.) - Asian Institute of Technology, 2022</note>
  <subject authority="lcsh">
    <topic>Plastics</topic>
    <topic>Recycling</topic>
    <geographic>Thailand</geographic>
    <geographic>Bangkok</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Plastic scrap</topic>
    <topic>Recycling</topic>
    <geographic>Thailand</geographic>
    <geographic>Bangkok</geographic>
  </subject>
  <relatedItem type="series">
    <titleInfo>
      <title>Research studies project report  ; no. MPA-22-21</title>
    </titleInfo>
    <name type="corporate">
      <namePart>Asian Institute of Technology.</namePart>
      <namePart/>
    </name>
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  <identifier type="uri">http://203.159.5.9/ait-thesis/detail.php?q=B17492</identifier>
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    <url displayLabel="Full-Text">http://203.159.5.9/ait-thesis/detail.php?q=B17492</url>
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    <recordCreationDate encoding="marc">221005</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260817162300.0</recordChangeDate>
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