03984nas|a2200481 a 4500 20260817162316.0 170109s2015 th uu|m rtt 0| a1eng d .b12177386 AIT RSPR no.IM-15-04 Phyo Thinzar Latt Analysis of call records using business intelligence tools to support marketing decisions : a case study of a telecommunication company Pathum Thani, Thailand : Asian Institute of Technology, 2015 38 p. : ill. Research studies project report ; no. IM-15-04 A research submitted in partial fulfillment of the requirements for thedegree of Master of Engineering in Information Management, School of Engineering and Technology Research Studies Project Report (M.Eng.) - Asian Institute of Technology, 2015 Telecommunication industry is one of the most competitive industry. To obtain thecompetitive advantages, knowing about customers and competitors are most important fortelecom service providers. Therefore, they apply business intelligence system which providecustomer care.This research studyimplements the applicationfor customer clustering analysis to segmentthe group of customer according to their daily usage of communication supported by telecomoperator. Firstly,the data martis developedto store call detailrecords generated from severalexchanges and to prepare the accurate data for customer segmentation. Second,amultidimensional cubeis createdto perform data exploratory analysis, thenR Studiois usedas data mining tools to segment the subscribers for marketing department to decide whichaction to apply on each segment for customer care such as customer retention.Moreover,customer segmentation is intended to find out how the customers are composed and help themarketing department makemore suitable marketing plans and policy according to differentsegments with different customer characteristics.In this research, the customer segmentationisonlybased on usage callbehavior, i.e.the behavior of a customer measured on the numberof callsincluding local and long distancecalls, duration and charges.It is possibleto performcustomer lifetime value analysis, loyalty analysis and profitability analysis if therelevantdata can be acquired in the future. Business intelligence Decision support systems Telecommunication Decision making Vatcharaporn Esichaikul, Chairperson Guha, Sumanta, Examination Committee Chutiporn Anutariya, Examination Committee Ministry of Foreign Affairs, Norway, Scholarship donor Asian Institute of Technology. Research studies project report ; no. IM-15-04 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B01457 .b12177386 mnait m 240409 0 170109 m a m 0 000:001:PDF:b1217738:002894:0:0:0:0:0:0 Abstract n mnait mnait mnarc mnarc 20 40 61 Barcode : 30050160094958 CREATED : 2017-09-01 RECORD # : i13064320 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160094966 CREATED : 2017-09-01 RECORD # : i13064332 LPATRON : 1032139 LCHKIN : 2023-04-12 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 1 TOT CHKOUT : 3 TOT RENEW : 4 Barcode : 30050120891360 CREATED : 2020-09-06 RECORD # : i13273863 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : - CREATED : 2020-09-06 RECORD # : i13273875 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 4630 4630 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.IM-15-04 30050160094958 2026-08-17 16:23:16 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.IM-15-04 30050160094966 2026-08-17 16:23:16 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.IM-15-04 30050120891360 2026-08-17 16:23:16 1 2026-08-17 40 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.IM-15-04 2026-08-17 16:23:16 2026-08-17 61