02359nas a2200253 a 450000500170000000800410001703500150005810000180007324500930009126000670018430000460025149000270029750001200032450200580044452011570050265000290165965000470168870000370173570000430177270000450181571001210186081000590198185600650204020260817162320.0190816s20189999th au m rtm   0|  a1eng d  a.b123256241 aWahyudi, Apri10aAnalysis of consumer preference for locally produced rice in Jakarta Province, Indonesia  aPathum Thani, Thailand :bAsian Institute of Technology,c2018  a54 (7) leaves :bill.e+1 online resource1 aThesis ;vno. AB-18-01  aA thesis submitted in partial fulfillment of the requirements for the  degree of Master of Agribusiness Management   aThesis (M. Am.) - Asian Institute of Technology, 2018  aConsumer preferences may refer to likes, preferences or something that consumers prefer. Understanding consumer preferences for locally-produced products (rice) is important because  it will influence appropriate marketing strategies in the agri-food sector. This study described the variety of locally-produced rice, analyzed the factors influencing consumer preference and  consumers{u2019} frequency of purchases of locally-produced rice in Jakarta Province in Indonesia.  Binary Logit and Poisson regressions were used to analyze the factors influencing consumer  preference and frequency of purchases of locally-produced rice, respectively. The empirical  results of the Binary Logit regression revealed that price had significant positive influence on consumer preferences to buy locally-produced rice. The empirical results of the Poisson regression revealed that socio-economic characteristics of the consumers (gender, age,  occupation, education, and income), product (label and color), price and promotion significantly  influenced the consumers{u2019} frequency to purchase locally-produced rice. The policy  recommendations are presented.  0aRicezIndonesiazJakarta 0aConsumers' preferenceszIndonesiazJakarta1 aKuwornu, John K.M.,eChairperson1 aDatta, Avishek,eExamination Committee0 aLoc, Thai Nguyen,eExamination Committee2 aIndonesian Agency for Agricultural Research and  Development, Ministry of Agriculture, Indonesia,eScholarship Donor2 aAsian Institute of Technology.tThesis ;vno. AB-18-01403Full-Textuhttp://203.159.5.9/ait-thesis/detail.php?q=B21697