03479nas a2200469 a 4500 20260817162320.0 190816s20189999th au m rtm 0| a1eng d .b12325624 AIT Thesis no.AB-18-01 Wahyudi, Apri Analysis of consumer preference for locally produced rice in Jakarta Province, Indonesia Pathum Thani, Thailand : Asian Institute of Technology, 2018 54 (7) leaves : ill. +1 online resource Thesis ; no. AB-18-01 A thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management Thesis (M. Am.) - Asian Institute of Technology, 2018 Consumer preferences may refer to likes, preferences or something that consumers prefer. Understanding consumer preferences for locally-produced products (rice) is important because it will influence appropriate marketing strategies in the agri-food sector. This study described the variety of locally-produced rice, analyzed the factors influencing consumer preference and consumers{u2019} frequency of purchases of locally-produced rice in Jakarta Province in Indonesia. Binary Logit and Poisson regressions were used to analyze the factors influencing consumer preference and frequency of purchases of locally-produced rice, respectively. The empirical results of the Binary Logit regression revealed that price had significant positive influence on consumer preferences to buy locally-produced rice. The empirical results of the Poisson regression revealed that socio-economic characteristics of the consumers (gender, age, occupation, education, and income), product (label and color), price and promotion significantly influenced the consumers{u2019} frequency to purchase locally-produced rice. The policy recommendations are presented. Rice Indonesia Jakarta Consumers' preferences Indonesia Jakarta Kuwornu, John K.M., Chairperson Datta, Avishek, Examination Committee Loc, Thai Nguyen, Examination Committee Indonesian Agency for Agricultural Research and Development, Ministry of Agriculture, Indonesia, Scholarship Donor Asian Institute of Technology. Thesis ; no. AB-18-01 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B21697 .b12325624 mnait a 241113 0 190816 m a a 0 000:001:PDF:b1232562:004287:0:0:0:0:0:0 Click to view Abstract n mnait mnait mnarc mnarc 20 61 71 Barcode : 30050120955975 CREATED : 2019-08-19 RECORD # : i13212540 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 2 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120955942 CREATED : 2019-08-19 RECORD # : i13212552 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 1 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : - CREATED : 2024-10-15 RECORD # : i13516553 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : - CREATED : 2024-07-11 RECORD # : i13520325 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 4653 4653 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT Thesis no.AB-18-01 30050120955975 2026-08-17 16:23:20 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT Thesis no.AB-18-01 30050120955942 2026-08-17 16:23:20 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT Thesis no.AB-18-01 2026-08-17 16:23:20 1 2026-08-17 61 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT Thesis no.AB-18-01 2026-08-17 16:23:20 1 2026-08-17 71