TY  - SER
AU  - Wahyudi,Apri
AU  - Kuwornu,John K.M.
AU  - Datta,Avishek
AU  - Loc, Thai Nguyen,
ED  - Indonesian Agency for Agricultural Research and  Development, Ministry of Agriculture, Indonesia,
TI  - Analysis of consumer preference for locally produced rice in Jakarta Province, Indonesia
T2  - Thesis
PY  - 2018///
CY  - Pathum Thani, Thailand
PB  - Asian Institute of Technology
KW  - Rice
KW  - Indonesia
KW  - Jakarta
KW  - Consumers' preferences
N1  - A thesis submitted in partial fulfillment of the requirements for the  degree of Master of Agribusiness Management; Thesis (M. Am.) - Asian Institute of Technology, 2018
N2  - Consumer preferences may refer to likes, preferences or something that consumers prefer. Understanding consumer preferences for locally-produced products (rice) is important because  it will influence appropriate marketing strategies in the agri-food sector. This study described the variety of locally-produced rice, analyzed the factors influencing consumer preference and  consumers{u2019} frequency of purchases of locally-produced rice in Jakarta Province in Indonesia.  Binary Logit and Poisson regressions were used to analyze the factors influencing consumer  preference and frequency of purchases of locally-produced rice, respectively. The empirical  results of the Binary Logit regression revealed that price had significant positive influence on consumer preferences to buy locally-produced rice. The empirical results of the Poisson regression revealed that socio-economic characteristics of the consumers (gender, age,  occupation, education, and income), product (label and color), price and promotion significantly  influenced the consumers{u2019} frequency to purchase locally-produced rice. The policy  recommendations are presented.
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B21697
ER  -