04031nas a2200505 a 4500 20260817162321.0 190814s20179999th au msrtm 0| a1eng d .b12325223 AIT Thesis no.AB-17-05 Chanankan Khanthong Analysis of consumers' intention and behavior towards organic food products in Chiang Mai Province, Thailand Pathum Thani, Thailand : Asian Institute of Technology, 2017 95 p. : ill.+ 1 online resource Thesis ; no. AB-17-05 A thesis submitted in partial fulfillment of the requirements for the degree of Master of AgriBusiness Management, School of Environment, Resources and Development Thesis (M. Am.) - Asian Institute of Technology, 2017 The purpose of this research was to investigate the purchasing behaviors of consumers, factors affecting their intentions towards buying the organic food products and to propose some relevant policy guidelines to enhance the consumption of organic food products in Thailand. The study was conducted by surveying the data to the consumers in Chiang Mai Province, Thailand. The sample comprised of 543 households who lived in Chiang Mai. The data collected from questionnaires were analyzed by descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics (Chi-square and Multiple regression). The main finding of the research was that there was a significant relationship between family monthly income level and purchasing behavior of consumers such as frequency of purchasing, the amount of spending money per time, factors of purchasing more often, and reasons for not purchasing. Moreover, the most important factors which effected to consumers{u2019} intention to purchase organic food products of low and middle income level groups were subjective norm while the important factor of a high income level group was perceived behavioral control. A provide comprehensive information about organic food products through extension workers and other various marketing channels as well as providing the platform for producers, entrepreneurs, and consumers of organic products. Consumer behavior Thailand Chiang Mai Natural foods Thailand Chiang Mai Natural foods Purchasing Anal, Anil Kumar, Chairperson Kuwornu, John K.M., Examination Committee Loc, Thai Nguyen, Examination Committee Royal Thai Government Fellowship, Scholarship Donor Asian Institute of Technology. Thesis ; no. AB-17-05 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B21637 .b12325223 mnait a 250129 0 190814 m a a 0 000:001:PDF:b1232522:004281:0:0:0:0:0:0 Click to view Abstract n mnait mnait mnarc mnarc mnarc 20 61 71 Barcode : 30050120956098 CREATED : 2019-08-14 RECORD # : i13211833 LPATRON : 1031986 LCHKIN : 2024-02-26 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 1 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050120956064 CREATED : 2019-08-14 RECORD # : i13211845 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : - CREATED : 2024-10-16 RECORD # : i13517302 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : - CREATED : 2024-04-11 RECORD # : i13519657 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30020220008273 CREATED : 2025-01-14 RECORD # : i13526054 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 4656 4656 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT Thesis no.AB-17-05 30050120956098 2026-08-17 16:23:21 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT Thesis no.AB-17-05 30050120956064 2026-08-17 16:23:21 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT Thesis no.AB-17-05 2026-08-17 16:23:21 1 2026-08-17 61 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT Thesis no.AB-17-05 2026-08-17 16:23:21 1 2026-08-17 71 0 0 0 0 MAIN MAIN mnarc 2026-08-17 50.00 0 AIT Thesis no.AB-17-05 30020220008273 2026-08-17 16:23:21 3 2026-08-17 20