TY  - SER
AU  - Chanankan Khanthong
AU  - Anal,Anil Kumar
AU  - Kuwornu,John K.M.
AU  - Loc, Thai Nguyen,
ED  - Royal Thai Government Fellowship,
TI  - Analysis of consumers' intention and behavior towards organic food products in Chiang Mai Province, Thailand
T2  - Thesis
PY  - 2017///
CY  - Pathum Thani, Thailand
PB  - Asian Institute of Technology
KW  - Consumer behavior
KW  - Thailand
KW  - Chiang Mai
KW  - Natural foods
KW  - Purchasing
N1  - A thesis submitted in partial fulfillment of the requirements for the degree of Master of AgriBusiness Management, School of Environment, Resources and Development; Thesis (M. Am.) - Asian Institute of Technology, 2017
N2  - The purpose of this research was to investigate the purchasing behaviors of consumers,  factors affecting their intentions towards buying the organic food products and to propose  some relevant policy guidelines to enhance the consumption of organic food products in  Thailand. The study was conducted by surveying the data to the consumers in Chiang Mai  Province, Thailand. The sample comprised of 543 households who lived in Chiang Mai. The  data collected from questionnaires were analyzed by descriptive statistics (frequency,  percentage, mean, and standard deviation) and inferential statistics (Chi-square and Multiple  regression). The main finding of the research was that there was a significant relationship  between family monthly income level and purchasing behavior of consumers such as  frequency of purchasing, the amount of spending money per time, factors of purchasing more  often, and reasons for not purchasing. Moreover, the most important factors which effected  to consumers{u2019} intention to purchase organic food products of low and middle income level  groups were subjective norm while the important factor of a high income level group was  perceived behavioral control. A provide comprehensive information about organic food  products through extension workers and other various marketing channels as well as  providing the platform for producers, entrepreneurs, and consumers of organic products
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B21637
ER  -