04372nas a2200493 a 4500 20260817162321.0 190816s20179999th au msrtm 0| a1eng d .b12325521 AIT Thesis no.AB-17-07 Sarisa Sangratana An analysis of consumers' intention and perception towards functional foods and nutraceuticals in Bangkok Province, Thailand Pathum Thani, Thailand : Asian Institute of Technology, 2017 85 leaves : ill., +1 online resource Thesis ; no. AB-17-07 A thesis submitted in partial fulfillment of the requirements for the degree of Master of AgriBusiness Management, School of Environment, Resources and Development Thesis (M. Am.) - Asian Institute of Technology, 2017 There is an increasing concern towards lifestyle diseases including the food habits. Thus, there is increased demand of well balanced and nutritionally enhanced food. Functional foods and nutraceuticals play important role to satisfy this type of consumer demands. Five factors including health consciousness, knowledge, price, sources of information, and availability were chosen to investigate on better understandings of the factors that can influence consumers{u2019} willingness towards functional foods and nutraceuticals. The different age groups of three different categories, young (15-25 Years), middle-aged (26-45 years) and seniors (46-60 years) of consumers were categorized to understand the behavior and perception towards consumption of functional foods and nutraceuticals in Bangkok, Thailand. The level of understanding of functional food definition was found effected by variations in age. In contrast with nutraceuticals, age cannot affect the understanding of definition. Moreover, there are some differences in factors that influence willingness to use functional foods and nutraceuticals. Among young consumers, health consciousness is the stronger predictor than the others. On the other hand, price is the main factor that can influence consumers{u2019} willingness of people in middle-aged and older. Also, for nutraceutical, health consciousness still has an effect on the willingness of young consumers to use these types of products. However, there are differences in opinion in middle-aged and old consumers that knowledge and availability are the major factors that can predict the likelihood of consumer consumption of nutraceuticals. Some recommendations for the marketers and policy makers are also provided in this study. Functional foods Thailand Bangkok Marketing Consumers Thailand Attitudes Anal, Anil Kumar, Chairperson Kuwornu, John K.M., Examination Committee Loc, Thai Nguyen, Examination Committee Royal Thai Government Fellowship, Scholarship Donor Asian Institute of Technology. Thesis ; no. AB-17-07 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B21639 .b12325521 mnait a 250129 0 190816 m a a 3 000:001:PDF:b1232552:004283:0:0:0:0:0:0 Click to view Abstract n mnait mnait mnarc mnarc mnarc 20 61 71 Barcode : 30050120956056 CREATED : 2019-08-16 RECORD # : i13212308 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120956023 CREATED : 2019-08-16 RECORD # : i1321231x LPATRON : 1031986 LCHKIN : 2024-02-26 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : - CREATED : 2024-10-16 RECORD # : i13517375 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : - CREATED : 2024-04-11 RECORD # : i13519670 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30020220008240 CREATED : 2025-01-14 RECORD # : i13526030 LPATRON : 1031986 LCHKIN : 2024-02-26 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 4657 4657 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT Thesis no.AB-17-07 30050120956056 2026-08-17 16:23:21 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT Thesis no.AB-17-07 30050120956023 2026-08-17 16:23:21 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT Thesis no.AB-17-07 2026-08-17 16:23:21 1 2026-08-17 61 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT Thesis no.AB-17-07 2026-08-17 16:23:21 1 2026-08-17 71 0 0 0 0 MAIN MAIN mnarc 2026-08-17 50.00 0 AIT Thesis no.AB-17-07 30020220008240 2026-08-17 16:23:21 3 2026-08-17 20