03658nas a2200433 a 4500 20260817162356.0 100703s2009 th uu|m rtt 0| a1eng d .b12079595 AIT Proj. no.SM-09-04 Shah, Shristi An analysis of IT consultancy & entry strategy in Norwegian market : the case of start-up company Pathum Thani, Thailand : Asian Institute of Technology, 2009 31, [3] leaves : ill. Project ; no.SM-09-04 A project study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Project (M.B.A.) - Asian Institute of Technology, 2009 Globalization of business, focus on core competencies. TEO as software development company shall provide software development competencies to their ideal customer. Ideal customers are small-medium enterprises (SME) and particular Independent Software Vendor (lSV). TEO uniqueness is their software development approach is that they turn globalization in empowering software development strategy for smaller business which can benefits in development capacity.TEO mission is to have their sales office in multiple locations to provide different value proposition to their customer. TEO is looking forward for Norwegian market. After analyzing a lot it can be seen that TEO should enter Norwegian market, looking through market size there Norway is growing every year in terms of SME's and ICT sector and the demand is also very high for IT consultant and the maximum turnover of Norwegian economy is by SMEs. Even seeing the legal and political scenario it is stable. Even seeing the competitors' part though there are lots of competitors, there is still demand ofIT consultant and IT professionals, and Norway is still lagging behind in terms of ICT sector. Entering only is not the solution to do marketing is also very essential, creating value and pricing. TEO should have good organization structure. Though there is certain risk for TEO to enter Norwegian market but another name of business is risk and TEO can overcome the risk and have successful office setup in Norway Information technology Marketing Norway Donyaprueth Krairit, Chairperson Kauranen,�Ilkka, Examination Committee Sununta Siengthai, Examination Committee Austrian Development Agency, Scholarship donor Asian Institute of Technology. Project ; no.SM-09-04 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B01193 .b12079595 mnait u 240329 0 100703 m a u 3 mnait mnait mnarc mnarc 20 40 Barcode : 30050120589634 CREATED : 2009-03-02 RECORD # : i12638845 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120589626 CREATED : 2009-03-02 RECORD # : i12638857 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120231880 CREATED : 2016-04-20 RECORD # : i12938981 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120904759 CREATED : 2020-02-24 RECORD # : i13262920 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 1 TOT CHKOUT : 0 TOT RENEW : 0 4832 4832 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT Proj. no.SM-09-04 30050120589634 2026-08-17 16:23:56 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT Proj. no.SM-09-04 30050120589626 2026-08-17 16:23:56 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT Proj. no.SM-09-04 30050120231880 2026-08-17 16:23:56 2026-08-17 40 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT Proj. no.SM-09-04 30050120904759 2026-08-17 16:23:56 3 2026-08-17 20