03967nas|a2200469 i 4500 20260818114730.0 041119s2004 th uzm rtt 00| a1eng d .b11948620 AIT RSPR no.SM-04-09 Wannee Kriangsakcharoen The future direction of the hotel and resort spa industry in Thailand Pathum Thani, Thailand : Asian Institute of Technology, 2004 61 leaves Research studies project report ; no. SM-04-09 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research report (M.Sc.) - Asian Institute of Technology, 2004 The purpose of this research is three-fold. The first objective is to study the current situation of hotel and res01t spa indushy in Thailand. The second objective is to conduct SWOT analysis of the hotel and resort spa indushy in Thailand. The final objective is to provide recommendations to the hotel and resort spa indushy in Thailand by interviewing hotel or resort spa managers and gathe1ing through books, newspapers, articles and websites of various public and private institutions. From this research we found that most of spa indushy pa1ticularly hotel and resort spa is leading the future growth of the spa indushy in Thailand. It is remarkable that luxurious hotels and resorts have added spa facilities to upgrade hotel and res01t service as well as ath·act more foreign visitors and boost customer's spending. The future direction of hotel and resort spa in Thailand will be discussed into two ways: positive h·ends and negative h·ends. For positive trend, the hotel and resort spa indushy in Thailand will have a double growth in next four to five years. However, unless there is standardized practice or official guideline with law enforcement for spa indushy in Thailand, service providers are not obliged to improve service standards. This could be haimful to spa industiy and future growth may not be promising. Results of the study can provide useful infom1ation to government, tourism bureau, and other local authority for planning and developing hotel and resort spa destination in Thailand in an effective and efficient way. Resorts Thailand Hotels Thailand Tang, John C.S., Chairperson Sununta Siengthai, Examination Committee Singha Chiamsiri, Examination committee RTG Fellowships, Scholarship donor Asian Institute of Technology. Research studies project report ; no. SM-04-09 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B08689 .b11948620 mnait u 240708 0 041119 m a u 4 mnait mnait mnarc mnarc mnarc 20 40 Barcode : 30050120666549 CREATED : 2004-11-19 RECORD # : i12427913 LPATRON : 1019429 LCHKIN : 2008-12-22 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 3 TOT RENEW : 0 Barcode : 30050120666523 CREATED : 2004-11-19 RECORD # : i12427925 LPATRON : 1017698 LCHKIN : 2006-05-07 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 2 TOT RENEW : 1 Barcode : 30050120302509 CREATED : 2016-05-26 RECORD # : i12994807 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120995062 CREATED : 2020-03-28 RECORD # : i1326851x LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120999122 CREATED : 2020-05-25 RECORD # : i13271787 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 48323 48323 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no.SM-04-09 30050120666549 2026-08-18 11:47:30 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no.SM-04-09 30050120666523 2026-08-18 11:47:30 2 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no.SM-04-09 30050120302509 2026-08-18 11:47:30 1 2026-08-18 40 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no.SM-04-09 30050120995062 2026-08-18 11:47:30 3 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no.SM-04-09 30050120999122 2026-08-18 11:47:30 4 2026-08-18 20