03480nas|a2200421 i 4500 20260817162500.0 121095s1993 th uu m rtt 00| a1eng d .b10082827 AIT RSPR no. SM-93-31 Adi Kuswanto Analysis of the structure of the tyre industry and the competitive advantage of Intirub Co., Ltd in Indonesia Bangkok : Asian Institute of Technology, 1993 61 leaves : ill. Research studies project report ; no. SM-93-31 A research study submitted in partial of the requirement for the degree of Master of Business Administration. Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1993 The tyre industry in Indollesia is interesting to analyze, as supply cotulitiotls are challgillg rapidly. There are currelltly sevell tyre compallies atul there will be two new entrallts in 1994. At the same time, four ofthe largest compallies will illcrease their capacity. Given the large excess supply of tyres already in Indotlesia, these new developmellts will further exacerbate the supply problem. By considering the itlcrease of population, and illcome, particularly ill Jakarta, in the future demand of cars will illcrease as well as demand of tyres. On the other hatul, demand of tyres ill replacemellt market will illcrease cumulatively. In auxiliary material suppliers particularly syllthetic rubber, there will be some new elltrants which will change their bargaining power. Fonnerly, tyre companies have had dependence on foreign suppliers. In line with its evolution, the tyre structure will change, because its detenllinallts will change as well. As there are many tyre compallies, compe- tition will be fiercer. Each compally not only compete amollg them, but agaillst buyers, suppliers' power, flew entrants atul substitute as well, if available. These five forces are detem1ina1zts whether industry is attractive or not. This study analyzes the structure ofthe tyre itulustry in Itulonesia, presents the perfomzance of intirub based on its curretlt strategy a1ul 11zarket segmentation, and we propose another approach to segmellt tire markets/buyers. We will present some conclusions. Tire industry Indonesia Atipol Bhanich Supapol, Chairperson Hertzberg, Ellen, Examination committee Swierczek, F.W., Examination Committee OTO Bappensas, Scholarship donor Asian Institute of Technology. Research studies project report ; no. SM-93-31 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B16124 .b10082827 mnait y 240410 2 951012 m a y 0 mnait mnarc mnait 22 40 20 Barcode : 30050120597314 CREATED : 2012-11-15 RECORD # : i12716996 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160105473 CREATED : 2016-04-21 RECORD # : i12946205 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120985832 CREATED : 2020-05-25 RECORD # : i13272287 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 5169 5169 0 0 0 0 MAIN MAIN mnait 2026-08-17 0 AIT RSPR no. SM-93-31 30050120597314 2026-08-17 16:25:00 3 2026-08-17 22 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no. SM-93-31 30050160105473 2026-08-17 16:25:00 2026-08-17 40 0 0 0 0 MAIN MAIN mnait 2026-08-17 0 AIT RSPR no. SM-93-31 30050120985832 2026-08-17 16:25:00 1 2026-08-17 20