03025nas a2200409 a 4500 20260818132538.0 161108s2012 th uu|m rtt 0| a1eng d .b12173599 AIT RSPR no.SM-12-06 Phattaraphon Phongchartwut Green marketing : the effectiveness of the green production process and green cause campaigns Pathum Thani, Thailand : Asian Institute of Technology, 2012 101 p. : ill. Research studies project report ; no. SM-12-06 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2012 "Go ing Green" is the highly popular trend of business in present owing to the rapidly change of environment around the world that almost countries begin to do many things so as to protect the earth by a movement in several activities, for example, 60 Earth Hour, a global event organized by WWF invite people turn off the non - essential lights and other electrical appliances for 60 minutes to rest the earth making people turn to be an eco - friendly. Many companies launch a campaign of green in order to be a good fir m{u2019}s image and aspire to add value of their brand that may affect to their price and position in the market. Our finding uses an experimental questionnaire - based survey to examine consumers{u2019} response toward green strategy in both green product and green cam paign and compare the effectiveness by procedures. Moreover, we explore how the green strategy enhances firm{u2019}s core competency. Submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Green marketing Thailand Ferguson, David, Examination Committee Sununta Siengthai, Examination Committee Zee, Rian Beise, Chairperson Thailand (HM King), Scholarship donor Asian Institute of Technology. Research studies project report ; no. SM-12-06 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B01620 .b12173599 mnait m 240405 0 161108 m a m 0 000:001:PDF:b1217359:002741:0:0:0:0:0:0 Abstract--AIT RSPR no.SM-12-06 n mnait mnarc 20 40 Barcode : 30050120390405 CREATED : 2016-08-11 RECORD # : i13059178 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 2 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120403208 CREATED : 2017-07-20 RECORD # : i13090665 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 51886 51886 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no.SM-12-06 30050120390405 2026-08-18 13:25:38 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no.SM-12-06 30050120403208 2026-08-18 13:25:38 2026-08-18 40