Haider, Syed Waqar <br/><br/>
Impact of a prospective innovation on the technological substitution process 

 - Bangkok :  Asian Institute of Technology,  1976 
 - 66 p. 
 - Thesis ;  no. 1157 .
 - Asian Institute of Technology.  Thesis ;  no. 1157 .
<br/><br/> A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering of the Asian Institute of Technology, Bangkok, Thailand 
<br/><br/>Thesis (M.Eng.) - Asian Institute of Technology, 1976 
<br/><br/> This study deal s with evaluating the impact of a prospective  innovation on the technological substitution process between two products already in the market. Primarily , this research takes into account the  technology-based consumer goods which are of durable nature. Seven factors of consumer behaviour are considered and a System Dynamics model constructed on the basis of the cause- effect relationships . These factors are: Price, Physical Appearance/Packaging/Display,  Emotional, Technological, Economic motives of the buyers, Promotion and the Brand Loyalty towards the new product. Sensitivity analysis is also carried out to identify those factors which have a major impact upon the substitution rate . On the bas is of this study, it is found that the price of the new product and the brand loyal ty towards t he prospective innovation cause a retardation in the substitution process while the other five factors have little impact. The results obtained  from this dynamic modeling were compared with the historical data and a close agreement was observed. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations<br/>Substitute products<br/>Marketing research