03035nam a2200433 4500 20260818134313.0 170398 th eng .b10347847 AIT Thesis no. 1157 Haider, Syed Waqar Impact of a prospective innovation on the technological substitution process Bangkok : Asian Institute of Technology, 1976 66 p. Thesis ; no. 1157 A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering of the Asian Institute of Technology, Bangkok, Thailand Thesis (M.Eng.) - Asian Institute of Technology, 1976 This study deal s with evaluating the impact of a prospective innovation on the technological substitution process between two products already in the market. Primarily , this research takes into account the technology-based consumer goods which are of durable nature. Seven factors of consumer behaviour are considered and a System Dynamics model constructed on the basis of the cause- effect relationships . These factors are: Price, Physical Appearance/Packaging/Display, Emotional, Technological, Economic motives of the buyers, Promotion and the Brand Loyalty towards the new product. Sensitivity analysis is also carried out to identify those factors which have a major impact upon the substitution rate . On the bas is of this study, it is found that the price of the new product and the brand loyal ty towards t he prospective innovation cause a retardation in the substitution process while the other five factors have little impact. The results obtained from this dynamic modeling were compared with the historical data and a close agreement was observed. Technological innovations Substitute products Marketing research Sharif, M. N., Chairperson Pakorn Adulbhan, Examination Committee Techapun Raengkhum, Examination Committee Government of Netherlands, Scholarship Donor Asian Institute of Technology. Thesis ; no. 1157 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B23925 .b10347847 mnait x 260410 2 951012 m a x 0 mnait mnait mnarc 20 40 Barcode : 30050003022893 CREATED : 1994-05-17 RECORD # : i10432693 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050003022901 CREATED : 1994-05-17 RECORD # : i1043270x LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160087788 CREATED : 2016-04-05 RECORD # : i12971352 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 57904 57904 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT Thesis no. 1157 30050003022893 2026-08-18 13:43:13 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT Thesis no. 1157 30050003022901 2026-08-18 13:43:13 2 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT Thesis no. 1157 30050160087788 2026-08-18 13:43:13 2026-08-18 40