Haider, Syed Waqar creator Sharif, M. N. Chairperson Pakorn Adulbhan Examination Committee Techapun Raengkhum Examination Committee Government of Netherlands Scholarship Donor text th Bangkok Asian Institute of Technology 1976 monographic eng

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66 p. This study deal s with evaluating the impact of a prospective innovation on the technological substitution process between two products already in the market. Primarily , this research takes into account the technology-based consumer goods which are of durable nature. Seven factors of consumer behaviour are considered and a System Dynamics model constructed on the basis of the cause- effect relationships . These factors are: Price, Physical Appearance/Packaging/Display, Emotional, Technological, Economic motives of the buyers, Promotion and the Brand Loyalty towards the new product. Sensitivity analysis is also carried out to identify those factors which have a major impact upon the substitution rate . On the bas is of this study, it is found that the price of the new product and the brand loyal ty towards t he prospective innovation cause a retardation in the substitution process while the other five factors have little impact. The results obtained from this dynamic modeling were compared with the historical data and a close agreement was observed. A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering of the Asian Institute of Technology, Bangkok, Thailand Thesis (M.Eng.) - Asian Institute of Technology, 1976 Technological innovations Substitute products Marketing research Asian Institute of Technology. http://203.159.5.9/ait-thesis/detail.php?q=B23925 http://203.159.5.9/ait-thesis/detail.php?q=B23925 170398 20260818134313.0