TY  - BOOK
AU  - Haider,Syed Waqar
AU  - Sharif,M.N.
AU  - Pakorn Adulbhan
AU  -  Techapun Raengkhum, 
ED  - Government of Netherlands, 
TI  - Impact of a prospective innovation on the technological substitution process
T2  - Thesis
PY  - 1976///
CY  - Bangkok
PB  - Asian Institute of Technology
KW  - Technological innovations
KW  - Substitute products
KW  - Marketing research
N1  - A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering of the Asian Institute of Technology, Bangkok, Thailand; Thesis (M.Eng.) - Asian Institute of Technology, 1976
N2  - This study deal s with evaluating the impact of a prospective  innovation on the technological substitution process between two products already in the market. Primarily , this research takes into account the  technology-based consumer goods which are of durable nature. Seven factors of consumer behaviour are considered and a System Dynamics model constructed on the basis of the cause- effect relationships . These factors are: Price, Physical Appearance/Packaging/Display,  Emotional, Technological, Economic motives of the buyers, Promotion and the Brand Loyalty towards the new product. Sensitivity analysis is also carried out to identify those factors which have a major impact upon the substitution rate . On the bas is of this study, it is found that the price of the new product and the brand loyal ty towards t he prospective innovation cause a retardation in the substitution process while the other five factors have little impact. The results obtained  from this dynamic modeling were compared with the historical data and a close agreement was observed
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B23925
ER  -