02468nas a2200265 a 450000500170000000800410001703500150005810000220007324500830009530000220017849000520020050001200025250200830037252012880045565000190174365000260176265000280178870000350181670000460185170000480189771000540194571000540199981000840205385600650213720260818134358.0230420s2021    th uu m rtt   0|  a1eng    a.b1240455x1 aBisiaux, Juliette14aThe impact of Netflix's data collection on its consumer and their satisfaction  a78 leaves :bill.1 aResearch studies project report ;vno. SM-21-32  aA research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration  aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2021  aThis master research study aims at exploring the impact of Netflix data collection of  its customer and their satisfaction. Surely, the new giant of the entertainment industry  based its competitive advantage on its consumer's data, to build strong content  recommendation system and producing original content. As it is supposed to match  their taste and increase their satisfaction. However, it has created new consumptions  behaviors and to some extent it can have some negative impact on consumers. Then,  to know if these new ways of distributing content could really impact positively  consumer's satisfaction, had to be deepen.  The purpose of this study is to identify if the Netflix recommendation system as well  as original content created with data collection impact positively the consumer's  satisfaction. A survey was designed thanks to the software Qualtrics which helped to  measure customer satisfaction for the two research problems and to answer the  hypotheses. The analysis permitted to say that Netflix recommendation system and  original content impact positively the consumer satisfaction and thus, data collection  for the platform can help them being impactful. Yet, this impact did not seem strong  and obvious, especially for the recommendation system.   0aNetflix (Firm) 0aConsumer satisfaction 0aData collection systems1 aKumar, Prashant,eChairperson 0 aVimolwan Yukongdi,eExamination Committee1 aRansom, Lakeesha K.,eExamination committee 2aEDHEC Business School, France,eScholarship Donor2 aAsian Institute of Technology,eScholarship Donor2 aAsian Institute of Technology.tResearch studies project report ;vno. SM-21-32403Full-Textuhttp://203.159.5.9/ait-thesis/detail.php?q=B19663