03308nas a2200433 a 4500 20260818134358.0 230420s2021 th uu m rtt 0| a1eng .b1240455x AIT RSPR no.SM-21-32 Bisiaux, Juliette The impact of Netflix's data collection on its consumer and their satisfaction 78 leaves : ill. Research studies project report ; no. SM-21-32 A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2021 This master research study aims at exploring the impact of Netflix data collection of its customer and their satisfaction. Surely, the new giant of the entertainment industry based its competitive advantage on its consumer's data, to build strong content recommendation system and producing original content. As it is supposed to match their taste and increase their satisfaction. However, it has created new consumptions behaviors and to some extent it can have some negative impact on consumers. Then, to know if these new ways of distributing content could really impact positively consumer's satisfaction, had to be deepen. The purpose of this study is to identify if the Netflix recommendation system as well as original content created with data collection impact positively the consumer's satisfaction. A survey was designed thanks to the software Qualtrics which helped to measure customer satisfaction for the two research problems and to answer the hypotheses. The analysis permitted to say that Netflix recommendation system and original content impact positively the consumer satisfaction and thus, data collection for the platform can help them being impactful. Yet, this impact did not seem strong and obvious, especially for the recommendation system. Netflix (Firm) Consumer satisfaction Data collection systems Kumar, Prashant, Chairperson Vimolwan Yukongdi, Examination Committee Ransom, Lakeesha K., Examination committee EDHEC Business School, France, Scholarship Donor Asian Institute of Technology, Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-21-32 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B19663 .b1240455x mnait m 250421 0 230420 m a m 4 mnait mnait mnarc 20 40 Barcode : 30050121073026 CREATED : 2023-04-20 RECORD # : i13444608 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050121073018 CREATED : 2023-04-20 RECORD # : i13444621 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 1 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050211012900 CREATED : 2023-08-08 RECORD # : i13458413 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 58112 58112 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no.SM-21-32 30050121073026 2026-08-18 13:43:58 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no.SM-21-32 30050121073018 2026-08-18 13:43:58 2 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no.SM-21-32 30050211012900 2026-08-18 13:43:58 1 2026-08-18 40