TY  - SER
AU  - Bisiaux,Juliette
AU  - Kumar,Prashant
AU  - Vimolwan Yukongdi,
AU  - Ransom,Lakeesha K.
ED  - EDHEC Business School, France,
ED  - Asian Institute of Technology,
TI  - The impact of Netflix's data collection on its consumer and their satisfaction
T2  - Research studies project report
KW  - Netflix (Firm)
KW  - Consumer satisfaction
KW  - Data collection systems
N1  - A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration; Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2021
N2  - This master research study aims at exploring the impact of Netflix data collection of  its customer and their satisfaction. Surely, the new giant of the entertainment industry  based its competitive advantage on its consumer's data, to build strong content  recommendation system and producing original content. As it is supposed to match  their taste and increase their satisfaction. However, it has created new consumptions  behaviors and to some extent it can have some negative impact on consumers. Then,  to know if these new ways of distributing content could really impact positively  consumer's satisfaction, had to be deepen.  The purpose of this study is to identify if the Netflix recommendation system as well  as original content created with data collection impact positively the consumer's  satisfaction. A survey was designed thanks to the software Qualtrics which helped to  measure customer satisfaction for the two research problems and to answer the  hypotheses. The analysis permitted to say that Netflix recommendation system and  original content impact positively the consumer satisfaction and thus, data collection  for the platform can help them being impactful. Yet, this impact did not seem strong  and obvious, especially for the recommendation system.
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B19663
ER  -