03419nas|a2200433 i 4500 20260818134644.0 030711s2002 th u m rtt 00| a1eng d .b11889445 AIT RSPR no. SM-02-59 Sirisavan Phathaphone Improving the marketing strategy of mobile phone service : a case study of LAO Telecom Company (LTC) Bangkok : Asian Institute of Technology, 2002 95 p. Research studies project report ; no. SM-02-59 Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2002 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management I wish to express my deep gratitude to Dr. Arne Deussen, my advisor and chairperson of research committee, for his valuable guidance, comments and encouragement throughout the course of this research study. His supports and understanding made this study a rewarding experience to me. I am also highly indebted to Prof. Frarn,;ois Joel Broustail and Dr. Sununta Siengthai, who have served as committee members and have provided comments on my research since the beginning of the research. Sincere thanks are due to Mr. Houmphanh Intharath, General Director of Lao Telecommunications (LTC), who allowed me to access the information needed for my research study. I would also express this sincere gratitude to Mr. Boumma Phimmatha, Marketing manager of LTC who was responsible for me during my collection data in · marketing depa1iment. Special thanks again to the French Government, to Prof. Fran9ois Joel Broustail, Director of bilingual program in AlT, a coordinator of France Government who gave me an excellent opportunity and scholarship to study MBA at AIT, without him, my dream of MBA may not be true. Many thanks to my parents, my brothers, family members, and my friends in AlT and in my country for their tremendous sacrifices, enduring encouragement and push which lead me to this stage of life. Mobile communication systems Marketing Laos Cellular telephone services industry Marketing Laos Deussen, Arne, Chairperson Sununta Siengthai, Examination Committee Broustai, Joel Francois, Examination Committee French Government, Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-02-59 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B07952 .b11889445 mnait u 240701 0 030711 m a u 0 mnait mnait mnarc 20 22 40 Barcode : 30050120924559 CREATED : 2003-11-07 RECORD # : i12340601 LPATRON : 1020423 LCHKIN : 2009-11-16 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 6 TOT RENEW : 9 Barcode : 30050120606925 CREATED : 2012-02-11 RECORD # : i12713120 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160079967 CREATED : 2016-05-19 RECORD # : i12983792 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 58954 58954 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no. SM-02-59 30050120924559 2026-08-18 13:46:44 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-02-59 30050120606925 2026-08-18 13:46:44 3 2026-08-18 22 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-02-59 30050160079967 2026-08-18 13:46:44 1 2026-08-18 40