@book{61443,
	author = {Wassamon Samakhabootra   and Dimmitt, Nicholas J., and RTG Fellowship,},
	title = {Integrated marketing communications for building customer relationships in service business :},
	publisher = {Asian Institute of Technology,},
	year = {2008 },
	series = {Research studies project report ;},
	address = {Pathum Thani, Thailand :},
	note = {A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in International Business},
	url = {http://203.159.5.9/ait-thesis/detail.php?q=B01579}
}