04539nas a2200505 a 450000500170000000800410001703500150005809900400007310000240011324500610013726000670019830000220026549000380028750001600032550200690048552016350055465000390218965000590222865000270228770000350231470000390234970000450238871000670243381000700250085600650257090700250263590200110266099800280267194500100269994500100270994500100271994500100272994200070273994200070274694200070275390901710276090901580293190901860308990901860327599900170346195201400347895201210361895201470373995201470388620260818143737.0230810s2022    th uu m rtt   0|  a1eng d  a.b12410068 9aAIT Internship Report no.SM-22-03  0 aPakamon Vongsanit  10aInternal communication to support digital transformation  aPathum Thani, Thailand :bAsian Institute of Technology,c2022  a61 leaves :bill.1 aInternship Report ;vno. SM-22-03  aAn Internship Report submitted in partial fulfillment of the requirements for the degree of Master Science in Business Analytics and Digital Transformation  aInternship Report (M. Sc.) - Asian Institute of Technology, 2022  a2Digital Transformation,3 despite being involved with the change in technology advancement to support the firm, has a core value centered around the people aspect. Many research papers mentioned that digitally transform is also to prepare internal personnel to be ready and capable of changes. This required communication to demonstrate the vision of change, and its strategy. However, a research paper on the communication tactics to employees to be prepared for changes is not widely available yet. For that reason, this research paper aims to explore the tactic of communication to create employee understanding and be engaged in the firm{u2019}s direction to change. One of the key findings from the literature review is two ways communication is more effective to engage with employees. Two ways communication is a new communication method in firms, this project will roll out the pilot project of using internal social media tools to explore and learn how two ways communication platforms such as internal social media, along with other channels, can support the communication of digital transformation. In this paper, the readers will find the practice of communication aspect of 2Digital Transformation,3 which is a crucial aspect of this transformational change yet has rarely been mentioned. This includes a literature review on internal communication, and research interpretation on how internal communication can support digital transformation, using Merck SEA6 as the main case study. In the end, the researcher shall also provide a recommendation to the case study firm, to further optimize their communication plan. 0aInformation technologyxManagement 0aCommunication in managementxTechnological innovations 0aBusiness communication1 aLevermore, Roger,eChairperson1 aHanna, Sam,eExamination committee1 aBadir, Yuosre F.,eExamination Committee2 aAsian Institute of Technology Scholarships,eScholarship Donor2 aAsian Institute of Technology.tInternship Report ;vno. SM-22-03403Full-Textuhttp://203.159.5.9/ait-thesis/detail.php?q=B19680  a.b12410068bmnaitcm  a250511  b0c230810dmea  fmg0  lmnait  lmnait  lmnarc  lmnarc  c40  c67  c20  aBarcode : 30050211013114bCREATED : 2023-10-08cRECORD # : i13459181dLPATRON : 0eLCHKIN : -f# RENEWALS : 0g# OVERDUE : 0hIUSE3 : 0iTOT CHKOUT : 0jTOT RENEW : 0  aBarcode : -bCREATED : 2023-10-08cRECORD # : i13459193dLPATRON : 0eLCHKIN : -f# RENEWALS : 0g# OVERDUE : 0hIUSE3 : 0iTOT CHKOUT : 0jTOT RENEW : 0  aBarcode : 30050121069933bCREATED : 2023-10-08cRECORD # : i13459491dLPATRON : 1012683eLCHKIN : 2024-08-19f# RENEWALS : 0g# OVERDUE : 0hIUSE3 : 1iTOT CHKOUT : 2jTOT RENEW : 5  aBarcode : 30050121069925bCREATED : 2023-10-08cRECORD # : i13459508dLPATRON : 1032837eLCHKIN : 2024-08-20f# RENEWALS : 0g# OVERDUE : 0hIUSE3 : 0iTOT CHKOUT : 2jTOT RENEW : 3  c62238d62238  00104070aMAINbMAINcmnarcd2026-08-18l0oAIT Internship Report no.SM-22-03p30050211013114r2026-08-18 14:37:37t1w2026-08-18y40  00104070aMAINbMAINcmnarcd2026-08-18l0oAIT Internship Report no.SM-22-03r2026-08-18 14:37:37w2026-08-18y67  00104070aMAINbMAINcmnaitd2026-08-18g50.00l0oAIT Internship Report no.SM-22-03p30050121069933r2026-08-18 14:37:37t1w2026-08-18y20  00104070aMAINbMAINcmnaitd2026-08-18g50.00l0oAIT Internship Report no.SM-22-03p30050121069925r2026-08-18 14:37:37t2w2026-08-18y20