how pressure groups can change a company's ethical and marketing behavior? Favre, Anaïs creator Dimmitt, Nicholas J. Chairperson Swierczek, Fredric William Examination Committee Zimmermann, Willi Examination Committee text series technical report th Pathum Thani, Thailand Asian Institute of Technology 2006 continuing eng 44 leaves : ill. This study shows the way anti-sweatshop activism manage to change the labor standards in developing countries, and what are the actions still to be taken to improve it further and eradicate the sweatshop issue. It also studied the multinational companies' responses to the pressures they were subjected. on an ethical point of view, and especially the codes of conduct that were adopted. which are more precisely studied. Finally, it gives an overview of the current labor issues (child labor. right to unionize, work time, wages) and suggests some more recommendations for further improvements Submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Sweatshops Marketing Asian Institute of Technology. http://203.159.5.9/ait-thesis/detail.php?q=B10078 http://203.159.5.9/ait-thesis/detail.php?q=B10078 070814 20260817162756.0