03314nas a2200421 a 4500 20260818143903.0 090420s1993 us uu|m rtt 0| a1eng d .b10371333 AIT Thesis no.SM-93-01 Fung, Lincy Chuen Nga International marketing opportunities for high technology products : a case study of the marketing of Hong Kong's notebook computers in Thailand Bangkok : Asian Institute of Technology, 1993 152, [64] leaves : ill. Asian Institute of Technology. Thesis ; no. SM-93-01 A thesis study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Management of Technology, School of Management Thesis (M.B.A.) - Asian Institute of Technology, 1993 Today businesses does not only involve buying and selling for the local market, but also for foreign markets. One of the ways to enter the foreign market is through the exporting of goods and services. The process of internationalization created much interest in the area of international marketing. Marketing of high technology products is somewhat different from simple marketing of consumer goods and services. This is mainly due to the dynamic characteristics of high technology that are unpredictable and changes all the time. The short product life cycle creates much uncertainty and risk for the marketer of such products. In order to look into the above mentioned concepts, the case of marketing of Hong Kong's notebook computers in Thailand is being studied. To gain better insights in determining the business and market opportunities, the different envrionmental factors from both sides - Hong Kong and Thailand - and related elements which would affect these opportunities are analyzed through personal interviews with manufacturers in Hong Kong as well as with the existing Thai agents. The appropriate marketing strategies are then formulated as a result. High technology Marketing Computer input-output equipment Thailand Hertzberg, Ellen, Chairperson Ramanathan, Krishnamurthy, Examination Committee Supapol, Atiphol Bhanich, Examination Committee Marden Family (Hong Kong), Scholarship Donor Asian Institute of Technology. Thesis ; no. SM-93-01 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B16364 .b10371333 mnait u 240402 2 951012 m a u 0 mnait mnait mnarc 20 40 Barcode : 30050003078077 CREATED : 1995-10-14 RECORD # : i10463173 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050003078085 CREATED : 1995-10-14 RECORD # : i10463185 LPATRON : 1010392 LCHKIN : 1999-03-07 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050120222251 CREATED : 2016-03-31 RECORD # : i12916201 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 62873 62873 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT Thesis no.SM-93-01 30050003078077 2026-08-18 14:39:03 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT Thesis no.SM-93-01 30050003078085 2026-08-18 14:39:03 2 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT Thesis no.SM-93-01 30050120222251 2026-08-18 14:39:03 1 2026-08-18 40