03263cas a2200409 a 4500 20260818154443.0 111005s1991 th uu|m rtt 0| a1eng d .b10424283 AIT Thesis no.AE-91-62 Nelson, Jane Marketing of pesticide-free vegetables in Bangkok Bangkok : Asian Institute of Technology, 1991 73 p. + 1 online resource Thesis ; no. AE-91-62 A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science Thesis (M.Sc.) - Asian Institute of Technology, 1991 This study investigates, analyses and describes the existence of penetrated and potential markets for pesticide-free vegetables in Bangkok using the Market Systems Research approach. Key informant interviews were used to collect information on the current marketing system for pesticide-free vegetables from producers, wholesalers, retailers and Department of Agriculture officials. A structured consumer survey of vegetable consumers in Bangkok was used to collect personal and household data, information on vegetable and pesticide-free vegetable buying behavior and consumer concerns with pesticide use on vegetables. The results indicate a high degree of awareness and a negative perception of pesticides among vegetable consumers in Bangkok. The penetrated market for pesticide-free vegetables can be categorized as well-educated, young and middle-aged women from middle and upper-income groups. They are willing to compromise on the quality and type of vegetables they purchase, to travel to locations other than where they usually purchase vegetables, and to pay a premium over the price of other available vegetables, in order to purchase pesticide-free vegetables. The potential market can be categorized in the same way as the penetrated market but includes more younger and fewer well-educated consumers. The results also indicate relatively little concern by consumers about the presence of pesticide residues on vegetables labeled as pesticide-free. Vegetables Thailand Bangkok Marketing Gartner, J.A., Chairperson Suthad Setboonsarng, Examination Committee Swierczek, F.W., Examination Committee Asian Institute of Technology. Thesis ; no. AE-91-62 Full-Text http://203.159.5.9/ait-thesis/detailphp?q=B17318 .b10424283 mnait s 240329 2 951012 m a s 0 mnait mnait mnarc 20 22 40 Barcode : 30050120989909 CREATED : 1995-10-15 RECORD # : i10529998 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120580906 CREATED : 2014-10-02 RECORD # : i12760183 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120362800 CREATED : 2016-05-27 RECORD # : i13001188 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 73440 73440 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT Thesis no.AE-91-62 30050120989909 2026-08-18 15:44:43 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT Thesis no.AE-91-62 30050120580906 2026-08-18 15:44:43 3 2026-08-18 22 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT Thesis no.AE-91-62 30050120362800 2026-08-18 15:44:43 2026-08-18 40