TY  - SER
AU  - Nelson,Jane
AU  - Gartner,J.A.
AU  - Suthad Setboonsarng,
AU  - Swierczek,F.W.
TI  - Marketing of pesticide-free vegetables in Bangkok
T2  - Thesis
PY  - 1991///
CY  - Bangkok
PB  - Asian Institute of Technology
KW  - Vegetables
KW  - Thailand
KW  - Bangkok
KW  - Marketing
N1  - A thesis submitted in partial fulfillment of the requirements  for the degree of Master of Science; Thesis (M.Sc.) - Asian Institute of Technology, 1991
N2  - This study investigates, analyses and describes the existence of penetrated and potential markets for pesticide-free vegetables in Bangkok using the Market Systems Research approach. Key informant interviews were used to collect information on the current marketing system for pesticide-free vegetables from producers, wholesalers, retailers and Department of Agriculture officials. A structured consumer survey of vegetable consumers in Bangkok was used to collect personal and household data, information on vegetable and pesticide-free vegetable buying behavior and consumer concerns with pesticide use on vegetables. The results indicate a high degree of awareness and a negative perception of pesticides among vegetable consumers in Bangkok. The penetrated market for pesticide-free vegetables can be categorized as well-educated, young and middle-aged women from middle and upper-income groups. They are willing to compromise on the quality and type of vegetables they purchase, to travel to locations other than where they usually purchase vegetables, and to pay a premium over the price of other available vegetables, in order to purchase pesticide-free vegetables. The potential market can be categorized in the same way as the penetrated market but includes more younger and fewer well-educated consumers. The results also indicate relatively little concern by consumers about the presence of pesticide residues on vegetables labeled as pesticide-free
UR  - http://203.159.5.9/ait-thesis/detailphp?q=B17318
ER  -