03227nas|a2200433 i 4500 20260818154448.0 101295s1995 th uu m rtt 00| a1eng d .b10424465 AIT RSPR no. SM-95-61 Bui Dieu Thu Marketing strategies for a local consulting firm for foreign investors in Vietnam : empirical lessons Bangkok : Asian Institute of Technology, 1995 98 leaves : ill. Research studies project report ; no. SM-95-61 A research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration. Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1995 The most decisive phase of reform in the Vietnamese economy was initiated in 1989. Foreign investment is being actively encouraged. Number of foreign investors coming to the country increases quickly. As a result, many Vietnamese Firms Consulting Foreign Investors (VFCFI) have established to meet high consulting demand. However, the marketing activities in those newly-established VFCFis are extremely poor. This research aims to point out an approach to effective marketing strategies for a VFCFI. Consequently, Strengths Weaknesses Opportunities and Threats (SWOT) analysis have conducted in the selected VFCFis in order to design the marketing strategy. Designing marketing strategy focuses on market segmentation, marketing mix, competitive strategy, strategic client-consultant partnership and organizational strategy. Empirical lessons in designing and implementing marketing strategies in two foreign consulting firms are also discussed in the research. Finally, the recommendations in both macro and micro environment of the consulting industry in Vietnam have being made which enable the VFCFis, especially the selected consulting firms to operate their business effectively. Consulting firms Vietnam Investments, Foreign Vietnam Hertzberg, Ellen, Chairperson Johri, Lalit M., Examination Committee Bumbacher, Urs, Examination committee Swiss Government, Scholarship donor Asian Institute of Technology. Research studies project report ; no. SM-95-61 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B15889 .b10424465 mnait y 240329 1 951210 m a y 0 mnait mnait mnarc 20 22 40 Barcode : 30050120925002 CREATED : 1995-10-12 RECORD # : i11703714 LPATRON : 1018264 LCHKIN : 2007-04-24 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050120598254 CREATED : 2012-11-14 RECORD # : i1271558x LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160103874 CREATED : 2016-04-22 RECORD # : i12950142 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 73475 73475 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-95-61 30050120925002 2026-08-18 15:44:48 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-95-61 30050120598254 2026-08-18 15:44:48 3 2026-08-18 22 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-95-61 30050160103874 2026-08-18 15:44:48 2026-08-18 40