03080nam a2200445 4500 20260818154451.0 011098s1998 th r 000|0 eng d .b11724110 AIT RSPR no. SM-98-6 Hor Rachna A marketing strategy for LPG in Cambodia : a case study of Total Company Bangkok : Asian Institute of Technology, 1998 112 p. Research studies project report ; no. SM-98-6 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 1998 As the countly moves from a highly controlled economy to an economy characterized by more aggressive competition, pervasive uncertainty, and unlimited opportunity, many companies entered Cambodia and compete fiercely to achieve high share in LPG market one of the most profitable segments in the Cambodian Market This study deals with the development of marketing strategies for TOT AL company regarding their LPG business in Cambodia. Thus, it is necessary to analyze external factors including production and consumption,. competition to identify opportunities and threat in environment in which the company operates. Moreover, the analysis and assessment of business of TOT AL need to discuss to find out its strengths and wealmess, the marketing strategies also are recommended to achieve the marketing objective of the company. Liquefied petroleum gas Cambodia Liquefied petroleum gas Marketing Speece, Mark W., Chairperson Bechter, Clemens, Examination Committee Dang, Giap Van, Examination committee French Governement, Scholarship donor Asian Institute of Technology. Research studies project report ; no. SM-98-6 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B12906 .b11724110 mnait y 240405 0 980914 m a y 2 mnait mnait mnarc mnarc 20 40 Barcode : 30050120619043 CREATED : 1998-09-14 RECORD # : i1209397x LPATRON : 1020476 LCHKIN : 2009-03-19 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 10 TOT RENEW : 4 Barcode : 30050120619035 CREATED : 1998-09-14 RECORD # : i12093981 LPATRON : 1019418 LCHKIN : 2007-01-11 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 11 TOT RENEW : 0 Barcode : 30050160102918 CREATED : 2016-04-28 RECORD # : i12959856 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120991483 CREATED : 2020-04-15 RECORD # : i13269379 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 73489 73489 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-98-6 30050120619043 2026-08-18 15:44:51 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-98-6 30050120619035 2026-08-18 15:44:51 2 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-98-6 30050160102918 2026-08-18 15:44:51 2026-08-18 40 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-98-6 30050120991483 2026-08-18 15:44:51 3 2026-08-18 20