TY  - BOOK
AU  - Hor Rachna
AU  - Speece,Mark W.
AU  - Bechter,Clemens
AU  - Dang,Giap Van
ED  - French Governement,
TI  - A marketing strategy for LPG in Cambodia: a case study of Total Company
T2  - Research studies project report
PY  - 1998///
CY  - Bangkok
PB  - Asian Institute of Technology
KW  - Liquefied petroleum gas
KW  - Cambodia
KW  - Marketing
N1  - A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management; Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 1998
N2  - As the countly moves from a highly controlled economy to an economy characterized by more aggressive competition, pervasive uncertainty, and unlimited opportunity, many companies entered Cambodia and compete fiercely to achieve high share in LPG market one of the most profitable segments in the Cambodian Market This study deals with the development of marketing strategies for TOT AL company regarding their LPG business in Cambodia. Thus, it is necessary to analyze external factors including production and consumption,. competition to identify opportunities and threat in environment in which the company operates. Moreover, the analysis and assessment of business of TOT AL need to discuss to find out its strengths and wealmess, the marketing strategies also are recommended to achieve the marketing objective of the company
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B12906
ER  -