Ries, Al <br/><br/>
Marketing warfare / 
and Jack Trout 
 - 20th anniversary ed. 
 - New York :  McGraw-Hill,  2006 
 - 216 p. :  ill., map 
<br/><br/><label>ISBN: </label>0071460829 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Competition
<br/><br/><label>LC Class. No.: </label>HF5415  / R544