02435nas|a2200241 i 450000500170000000800410001703500150005810000230007324501270009626000520022330000200027549000520029550001430034750200830049052012380057365000630181170000340187470000430190870000450195171000480199681000840204485600650212820260818154454.0120299s1996    th  uzm rtt  00|  a1eng d  a.b117395870 aWibowo Dwi Hartoto10aMarketing waste treatment design :ba case study of the Industrial Research and Development Institute, Semarang, Indonesia  aBangkok :bAsian Institute of Technology,c1996  a50, [32] leaves1 aResearch studies project report ;vno. SM-96-49  aA research submitted in partial fulfillment of the requirement for the degree of Master of  Business Administration, School of Management   aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996  aThis study is concerned with the strategy used by the Industrial Research and  Development Institute of Semarang in marketing of the waste treatment. In order to know the  progress of this Institute in marketing, the measurements have been made in terms of  perception of users and potential users.  To back up above objective, analyzing the marketing strategies used by institute has  been discussed. There are also covering up to understand perception of customers about the  IR&DI products and competing products and the influences of marketing strategies on  potential market image. Then, the recognizing the strength and the weakness of IR&DI market  position have been agitated.  In order to reach all of those, primary data have been collected by interviews and  questionnaires, and cross step has been used to calculating the respondent's sensitiveness  toward waste treatment product.  On the basis of development the alternatives in offering waste treatment product and  comparing them with SWOT analysis of IR&DI, the future prospect has been concluded.  Finally, based on all discussions above, modifications of marketing strategy of waste  treatment are made to IR&DI to improve the market share for long-term objective. 0aPollution control industryzIndonesiazSemarangxMarketing1 aSpeece, Mark W.,eChairperson1 aSturm, Andreas,eExamination Committee1 aHertzberg, Ellen,eExamination Committee2 aGovernment of Indonesia,eScholarship Donor2 aAsian Institute of Technology.tResearch studies project report ;vno. SM-96-49  3Full-Textuhttp://203.159.5.9/ait-thesis/detail.php?q=B14771