03290nas|a2200409 i 4500 20260818154454.0 120299s1996 th uzm rtt 00| a1eng d .b11739587 AIT RSPR no. SM-96-49 Wibowo Dwi Hartoto Marketing waste treatment design : a case study of the Industrial Research and Development Institute, Semarang, Indonesia Bangkok : Asian Institute of Technology, 1996 50, [32] leaves Research studies project report ; no. SM-96-49 A research submitted in partial fulfillment of the requirement for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996 This study is concerned with the strategy used by the Industrial Research and Development Institute of Semarang in marketing of the waste treatment. In order to know the progress of this Institute in marketing, the measurements have been made in terms of perception of users and potential users. To back up above objective, analyzing the marketing strategies used by institute has been discussed. There are also covering up to understand perception of customers about the IR&DI products and competing products and the influences of marketing strategies on potential market image. Then, the recognizing the strength and the weakness of IR&DI market position have been agitated. In order to reach all of those, primary data have been collected by interviews and questionnaires, and cross step has been used to calculating the respondent's sensitiveness toward waste treatment product. On the basis of development the alternatives in offering waste treatment product and comparing them with SWOT analysis of IR&DI, the future prospect has been concluded. Finally, based on all discussions above, modifications of marketing strategy of waste treatment are made to IR&DI to improve the market share for long-term objective. Pollution control industry Indonesia Semarang Marketing Speece, Mark W., Chairperson Sturm, Andreas, Examination Committee Hertzberg, Ellen, Examination Committee Government of Indonesia, Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-96-49 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B14771 .b11739587 mnait y 240407 0 990212 m a y 0 mnait mnait mnarc 20 40 Barcode : 30050120598775 CREATED : 1999-12-02 RECORD # : i12118205 LPATRON : 1012587 LCHKIN : 2000-02-08 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050160104138 CREATED : 2016-04-22 RECORD # : i12949802 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120989966 CREATED : 2020-02-28 RECORD # : i13264370 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 73508 73508 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-96-49 30050120598775 2026-08-18 15:44:54 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-96-49 30050160104138 2026-08-18 15:44:54 2026-08-18 40 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-96-49 30050120989966 2026-08-18 15:44:54 2 2026-08-18 20