a case study of the Industrial Research and Development Institute, Semarang, Indonesia Wibowo Dwi Hartoto creator Speece, Mark W. Chairperson Sturm, Andreas Examination Committee Hertzberg, Ellen Examination Committee Government of Indonesia Scholarship Donor text series technical report th Bangkok Asian Institute of Technology 1996 continuing eng 50, [32] leaves This study is concerned with the strategy used by the Industrial Research and Development Institute of Semarang in marketing of the waste treatment. In order to know the progress of this Institute in marketing, the measurements have been made in terms of perception of users and potential users. To back up above objective, analyzing the marketing strategies used by institute has been discussed. There are also covering up to understand perception of customers about the IR&DI products and competing products and the influences of marketing strategies on potential market image. Then, the recognizing the strength and the weakness of IR&DI market position have been agitated. In order to reach all of those, primary data have been collected by interviews and questionnaires, and cross step has been used to calculating the respondent's sensitiveness toward waste treatment product. On the basis of development the alternatives in offering waste treatment product and comparing them with SWOT analysis of IR&DI, the future prospect has been concluded. Finally, based on all discussions above, modifications of marketing strategy of waste treatment are made to IR&DI to improve the market share for long-term objective. A research submitted in partial fulfillment of the requirement for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996 Pollution control industry Indonesia Semarang Marketing Asian Institute of Technology. http://203.159.5.9/ait-thesis/detail.php?q=B14771 http://203.159.5.9/ait-thesis/detail.php?q=B14771 120299 20260818154454.0