03267nas|a2200433 i 4500 20260817163107.0 210100s1999 th uu m rtt 00| a1eng d .b11773418 AIT RSPR no. SM-99-109 Duong Thi Kim Chung Applying yield management in Vietnamese hotels : an exploratory study of Huu Nghi hotel Bangkok : Asian Institute of Technology, 1999 49 leaves Research studies project report ; no. SM-99-109 A research study submitted in partial fulfillment of the requirement for the degree of Master of Administration, School of Management Research studies project report (M.B.A) - Asian Institute of Technology, 1999 While Vietnamese hotel companies are looking for solutions for the current stagnation, managing revenue is one area that has been paid less attention. The purpose of this study is to explore possibility of appropriately using Yield Management technique to help a domestic hotel increase revenue. Huu nghi hotel, the best hotel in Haiphong has been chosen as a case for the study. First, through a review of literature on the Yield Management and its practical implementation, benefits, conditions and limitations when the techniques are applied in the hotel industry are highlighted. Second, through a problem solving approach involving: (1) understanding the context in which the hotel is operated, goals and constraints (2) investigating of practices relevant to managing and improving revenue in the hotel (3) analyzing the hotel's demand, difficulties in the operating process are pointed out. Finally, a more appropriate segmentation scheme and a pricing proposal are given to help the hotel overcome the difficulties in boosting its revenue. Revenue management Vietnam Do, Ba Khang, Chairperson Tang, John C.S., Examination Committee Stoessel, Hans, Examination committee The Government of Switzerland, Scholarship donor Asian Institute of Technology. Research studies project report ; no. SM-99-109 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B12144 .b11773418 mnait u 240421 0 000121 m a u 0 mnait mnait mnarc mnarc 20 40 Barcode : 30050120679849 CREATED : 2000-01-21 RECORD # : i12172339 LPATRON : 1016630 LCHKIN : 2006-10-17 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 3 TOT RENEW : 0 Barcode : 30050120679856 CREATED : 2000-01-21 RECORD # : i12172340 LPATRON : 1012744 LCHKIN : 2001-01-19 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 2 TOT RENEW : 0 Barcode : 30050160086046 CREATED : 2016-04-29 RECORD # : i12965698 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120988836 CREATED : 2020-04-23 RECORD # : i13270497 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 7366 7366 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no. SM-99-109 30050120679849 2026-08-17 16:31:07 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no. SM-99-109 30050120679856 2026-08-17 16:31:07 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no. SM-99-109 30050160086046 2026-08-17 16:31:07 2026-08-17 40 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no. SM-99-109 30050120988836 2026-08-17 16:31:07 3 2026-08-17 20