TY  - SER
AU  - Duong Thi Kim Chung
AU  - Do,Ba Khang
AU  - Tang,John C.S.
AU  - Stoessel,Hans
ED  - The Government of Switzerland,
TI  - Applying yield management in Vietnamese hotels: an exploratory study of Huu Nghi hotel
T2  - Research studies project report
PY  - 1999///
CY  - Bangkok
PB  - Asian Institute of Technology
KW  - Revenue management
KW  - Vietnam
N1  - A research study submitted in partial fulfillment of the requirement for the degree of Master of  Administration, School of Management; Research studies project report (M.B.A) - Asian Institute of Technology, 1999
N2  - While Vietnamese hotel companies are looking for solutions for the current stagnation,  managing revenue is one area that has been paid less attention. The purpose of this study is to  explore possibility of appropriately using Yield Management technique to help a domestic  hotel increase revenue. Huu nghi hotel, the best hotel in Haiphong has been chosen as a case  for the study.  First, through a review of literature on the Yield Management and its practical  implementation, benefits, conditions and limitations when the techniques are applied in the  hotel industry are highlighted.  Second, through a problem solving approach involving: (1) understanding the context in  which the hotel is operated, goals and constraints (2) investigating of practices relevant to  managing and improving revenue in the hotel (3) analyzing the hotel's demand, difficulties in  the operating process are pointed out.  Finally, a more appropriate segmentation scheme and a pricing proposal are given to help the  hotel overcome the difficulties in boosting its revenue.
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B12144
ER  -