TY  - BOOK
AU  - Gad,Thomas
TI  - 4-D branding: cracking the corporate code of the network economy 
SN  - 0273653687
PY  - 2001///
CY  - London
PB  - Financial Times/Prentice Hall
KW  - Trademarks
KW  - Corporate image
KW  - Design
KW  - Brand name products
KW  - Marketing
KW  - Industrial design coordination
ER  -