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  <titleInfo>
    <title>A comparative analysis of food delivery platforms' countermeasures influencing risky riding behavior</title>
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  <name type="personal">
    <namePart>Pokkamol Chansaengsuk</namePart>
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  <name type="personal">
    <namePart>Kunnawee Kanitpong</namePart>
    <role>
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  </name>
  <name type="personal">
    <namePart>Bhatt, Ayushman</namePart>
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  <name type="personal">
    <namePart>Ampol Karoonsoontawong</namePart>
    <role>
      <roleTerm type="text">Examination Committee</roleTerm>
    </role>
  </name>
  <name type="corporate">
    <namePart>Royal Thai Government Fellowship</namePart>
    <role>
      <roleTerm type="text">Scholarship Donor</roleTerm>
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  <genre authority="marc">technical report</genre>
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    <place>
      <placeTerm type="text">Pathum Thani, Thailand</placeTerm>
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    <publisher>Asian Institute of Technology</publisher>
    <dateIssued>2025</dateIssued>
    <issuance>continuing</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <abstract>Motorcycle is one of the most popular mode of transportation in Thailand. Also, it is  one of vulnerable road user, this is reveled in the combined number of injury and fatality  from road accident statistic in Thailand. With a rise in popularity of food delivery  service due to COVID-19 pandemic, motorcycle user found a way to earn additional  income by working as a food delivery rider.Focus of this study is to understand relationship between food delivery rider  characteristic and safety related countermeasure which provide by food delivery  platform with experience in an accident and risk behavior to give an overview and  recommendation to enhance safety while working of food delivery rider. This research  adopted self-report questionnaire to collect the data. For data analysis process,  descriptive analysis and regression analysis was applied with the study. Regression  analysis was done by binary logistic model and ordinal logistic model.The result shown that accident tend to happen with food delivery rider who has higher  income, working as a food delivery rider as a main job, has an experience in using  another individual{u2019}s ID and has an experience in receiving a ticket. Furthermore, some  variables such as being male, younger age, higher working hour and high expectation  of getting called by the officer has a relationship in increasing probability of attempting  risk behavior. In the other hand, rider who has higher level of education and has an  experience in training about safe riding are less likely to attempt risk behavior. For  safety related countermeasure, the result shown that accident tend to occur with food  delivery rider who receive free accident insurance. However, situation report feature is  help in reduce attempting of risk behavior. As a result of an analysis, it is recommended that training must be provided by platform,  government and relate organization, the platform should examine ID of work more  seriously, traffic regulation must be revised, food delivery platform should not provide  free accident insurance without any requirement and situation report feature should be  applied in food delivery rider application to enhance safety while working of food  delivery rider. </abstract>
  <note>A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering in Transportation Engineering</note>
  <note>Thesis (M.Eng.) - Asian Institute of Technology, 2025</note>
  <subject authority="lcsh">
    <topic>Food delivery services</topic>
    <geographic>Thailand</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Delivery of goods</topic>
    <geographic>Thailand</geographic>
  </subject>
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      <title>Thesis;  no. TE-24-11</title>
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