01989nas a2200337 a 4500 20260818170000.0 230810s2022 th uu m rtt 0| a1eng d .b12410731 AIT Intern Proj. no.SM-20- Thalittiphan Deecharearnrungrueng A new platform of customer relationship management (CRM) for Bangkok smile dental group Pathum Thani, Thailand : Asian Institute of Technology, 2020 33 leaves : ill. Intern Project; no. SM-20- An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Intern Project (M.B.A.) - Asian Institute of Technology, 2020 This study states the result of intern project that has a main objective to apply knowledges of master business administration (MBA) into real business environment. One Thai Small-Medium Entities (SMEs), Bangkok Smile Dental Group Company 2BSDG3, was chosen. The project will have results basing on BSDG{u2019}s real information, business and environment. However, the intern project would have a specific scope in area of customer relationship management (CRM) and potential recommendations for short-term and long-term improvement would be provided. Customer relations Management Small business Thailand Bangkok Management Levermore, Roger, Chairperson Badir, Yuosre F. M., Examination Committee Ransom, Lakeesha K., Examination committee Royal Thai Government, Scholarship Donor Asian Institute of Technology Fellowships, Scholarship Donor Asian Institute of Technology. Intern Project; no. SM-20- Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B19751 .b12410731 mnait m 250421 0 230810 m a m 2 80899 80899