A Thalittiphan Deecharearnrungrueng creator Levermore, Roger Chairperson Badir, Yuosre F. M. Examination Committee Ransom, Lakeesha K. Examination committee Royal Thai Government Scholarship Donor Asian Institute of Technology Fellowships Scholarship Donor text series technical report th Pathum Thani, Thailand Asian Institute of Technology 2020 2022 continuing eng 33 leaves : ill. This study states the result of intern project that has a main objective to apply knowledges of master business administration (MBA) into real business environment. One Thai Small-Medium Entities (SMEs), Bangkok Smile Dental Group Company 2BSDG3, was chosen. The project will have results basing on BSDG{u2019}s real information, business and environment. However, the intern project would have a specific scope in area of customer relationship management (CRM) and potential recommendations for short-term and long-term improvement would be provided. An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Intern Project (M.B.A.) - Asian Institute of Technology, 2020 Customer relations Management Small business Thailand Bangkok Management Asian Institute of Technology. http://203.159.5.9/ait-thesis/detail.php?q=B19751 http://203.159.5.9/ait-thesis/detail.php?q=B19751 230810 20260818170000.0