TY  - SER
AU  - Thalittiphan Deecharearnrungrueng 
AU  - Levermore,Roger
AU  - Badir,Yuosre F.M.
AU  - Ransom,Lakeesha K.
ED  - Royal Thai Government,
ED  - Asian Institute of Technology Fellowships,
TI  - A new platform of customer relationship management (CRM) for Bangkok smile dental group
T2  - Intern Project
PY  - 2020///
CY  - Pathum Thani, Thailand
PB  - Asian Institute of Technology
KW  - Customer relations
KW  - Management
KW  - Small business
KW  - Thailand
KW  - Bangkok
N1  - An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration; Intern Project (M.B.A.) - Asian Institute of Technology, 2020
N2  - This study states the result of intern project that has a main objective to apply knowledges of master business administration (MBA) into real business environment. One Thai Small-Medium Entities (SMEs), Bangkok Smile Dental Group Company 2BSDG3, was chosen. The project will have results basing on BSDG{u2019}s real information, business and environment. However, the intern project would have a specific scope in area of customer relationship management (CRM) and potential recommendations for short-term and long-term improvement would be provided
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B19751
ER  -