01969nas a2200325 a 450000500170000000800410001703500150005809900310007310000390010424500920014326000670023530000220030249000320032450001270035650200660048352005560054965000350110565000500114070000350119070000480122570000480127371000460132171000660136781000640143385600650149790700250156290200110158799800280159899900170162620260818170000.0230810s2022    th uu m rtt   0|  a1eng d  a.b12410731 9aAIT Intern Proj. no.SM-20-0 aThalittiphan Deecharearnrungrueng 12aA new platform of customer relationship management (CRM) for Bangkok smile dental group  aPathum Thani, Thailand :bAsian Institute of Technology,c2020  a33 leaves :bill.1 aIntern Project;vno. SM-20-  aAn Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration  aIntern Project (M.B.A.) - Asian Institute of Technology, 2020  aThis study states the result of intern project that has a main objective to apply knowledges of master business administration (MBA) into real business environment. One Thai Small-Medium Entities (SMEs), Bangkok Smile Dental Group Company 2BSDG3, was chosen. The project will have results basing on BSDG{u2019}s real information, business and environment. However, the intern project would have a specific scope in area of customer relationship management (CRM) and potential recommendations for short-term and long-term improvement would be provided. 0aCustomer relationsxManagement 0aSmall businesszThailandzBangkokxManagement1 aLevermore, Roger,eChairperson1 aBadir, Yuosre F. M.,eExamination Committee1 aRansom, Lakeesha K.,eExamination committee2 aRoyal Thai Government,eScholarship Donor2 aAsian Institute of Technology Fellowships,eScholarship Donor2 aAsian Institute of Technology.tIntern Project;vno. SM-20-403Full-Textuhttp://203.159.5.9/ait-thesis/detail.php?q=B19751  a.b12410731bmnaitcm  a250421  b0c230810dmea  fmg2  c80899d80899